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Greek Maritime Sector Sets Benchmark For Female Employment Beyond European Averages

At the 89th Thessaloniki International Fair, Greece took center stage by unveiling a groundbreaking study on international best practices for enhancing women’s participation in maritime careers. Spearheaded by the maritime employees’ pension fund (NAT), the research signals a pivotal move towards increasing female representation in an industry historically dominated by men.

Emerging Leadership And Strategic Initiatives

The study, referenced by Newmoney and led by Professor Gabriel Amitsis of the University of West Attica, builds on NAT’s well-established Annual Report on Maritime Employment. Notably, women currently represent 7.8 percent of Greece’s registered maritime employment—a figure that starkly contrasts with Europe’s 1.2 percent in 2021 and 2.4 percent in 2022. The report details 25 strategic measures ranging from awareness campaigns and empowerment initiatives to policies that combat gender discrimination, providing a robust framework for integrating more women into the maritime sector.

A Comparative Analysis Of Global And Regional Trends

While global benchmarks such as the IMO-WISTA Women in Maritime Survey 2024 highlight that women comprise nearly 19 percent of the overall maritime workforce, their presence as active seafarers remains below 1 percent. This persistent gap underscores the challenges that even well-represented sectors, such as maritime administration and education, face when transitioning to active sea roles. Similar trends can be observed in Cyprus, where government initiatives and public policies, including the National Strategy for Gender Equality and the Cyprus Shipping Gender Equality Award, are paving the way for enhanced female participation in shipping.

Government Endorsement And Industry Leadership

Prominent government figures have reinforced the importance of these initiatives. Labour Minister Niki Kerameus lauded Greece as a pioneer in the field, emphasizing that the nation’s female maritime presence is more than three times the international average. Deputy Minister Anna Efthymiou echoed these sentiments, calling for an adaptive social security system that not only provides benefits but also actively supports the unique needs of female seafarers.

Innovation, Sustainability, And The Future Of Shipping

Georgia Maniati, Director and President of NAT’s Board of Directors, stated that international best practices are key to unlocking new pathways for equality, innovation, and sustainability. “The shipping of the future cannot be imagined without the female seafarer,” she said, underscoring NAT’s commitment to global initiatives that promote equal participation. As regional momentum continues to build, Greece and Cyprus are setting an industry precedent, illustrating that elevating female participation is not just a measure of social equity, but also a competitive necessity in today’s dynamic global market.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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