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Greece: Investments Reach 15% Of GDP

Investments in Greece grew by 2.2% annually from January to September 2024, as reported by Alpha Bank’s economic bulletin. This increase is moderate compared to the 2025 budget estimate of 6.7% growth for the entire year.

Despite the moderate increase in 2024, investments have consistently contributed positively to Greece’s GDP in recent years, now accounting for approximately 15% of GDP (since the end of 2023). This is notably lower than the average 22% of GDP in the eurozone.

The bank’s economists estimate that the government’s forecasted 8.4% increase in investments in 2025 could push the share of investments to 17.5% of GDP, narrowing the “investment gap” compared to the eurozone forecast of 20.8%.

Key Numbers:

  • Annual investment growth (January-September 2024): 2.2%.
  • Investments as a percentage of GDP: 15% in Greece, compared to 22% in the eurozone.
  • Projected public investments (2025-2028): €64.2 billion.
  • Foreign direct investment: Exceeds €5 billion annually on average in the last five years.

Key Sectors:

  • Industry: Investments in the industry have been growing continuously since 2018, reaching €5.4 billion in 2023.
  • Public Administration & Defense: Exceeded €5.3 billion in 2023.
  • Real Estate: Investments reached €5 billion in 2023.

More than half of total investments are concentrated in these three sectors, while sectors such as Transport & Storage, Education, and Professional Services have seen a decline.

Significant changes have occurred in the composition of investments since the pre-crisis period, when housing represented over 40% of total investments and approximately 10% of GDP. In 2024, it is estimated that housing will represent 14.3% of total investments and 2.3% of GDP.

Public investments are expected to play a crucial role in the medium term, with €64.2 billion projected for the 2025-2028 period. This includes investments from the EU and the Recovery Fund, with €9.8 billion expected from the Recovery Fund in 2025 and €11.6 billion in 2026. Recovery Fund grants are expected to end by mid-2026, although loan disbursements will continue until 2027-2028.

Foreign direct investment has shown promising growth in recent years, with an average of over €5 billion per year (excluding 2020). A recent survey revealed that 50% of respondents plan to expand or develop activities in Greece in the coming year, compared to 30% in 2019.

Greece was ranked 19th among the most attractive EU countries for foreign investment in 2024. This ranking highlights the intensifying competition and underscores the need for further improvements to the country’s investment environment.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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