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Greece Among The Top 8 EU Destinations For Short-Term Rentals In Summer 2024

Greece has secured its spot as one of the eight most popular destinations for short-term rentals in the European Union, reflecting the increasing trend of platform-based tourism, according to Eurostat.

The country’s solid performance in the summer of 2024 aligns with a broader rise in short-term rental bookings across Europe. Eurostat’s latest data reveals an 18% year-on-year increase in bookings through platforms like Airbnb, Booking.com, and Expedia. Greece saw a 14.3% rise in overnight stays compared to 2023, contributing significantly to this growth.

A Surge Across Europe

During the third quarter of 2024, short-term rental bookings across the EU reached 366.2 million overnight stays, with Greece accounting for 26.1 million of these, marking a 14.3% increase over the previous year.

The highest growth rates were seen in Malta (+40.9%), Germany (+26%), and Sweden (+24.6%). France, Spain, and Italy also experienced significant increases in bookings, with year-on-year growth rates of 23.8%, 20.2%, and 15.5%, respectively.

Strong Performance In The Summer Months

Across the EU, the third quarter of 2024 recorded robust growth in short-term rental bookings, with all three summer months showing impressive results:

  • July 2024: 135 million overnight stays, up 16.4% from the previous year.
  • August 2024: 152.2 million overnight stays, a 21.6% increase.
  • September 2024: 79 million overnight stays, rising 14% compared to 2023.

Malta led the EU in August with a 41.4% increase in overnight stays, followed by Germany (+32.7%) and France (+29.9%). Smaller increases were recorded in countries like Croatia (+9.7%), Bulgaria (+12.2%), and Slovenia (+13.6%).

In Greece, August saw a 16% rise in overnight stays, further cementing its status as a top summer destination in Europe.

Greece’s Continued Popularity In Short-Term Rentals

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Greece’s growth in short-term rentals is part of a larger upward trend seen across the EU. The country is now firmly positioned as one of the eight most sought-after destinations for short-term rentals, joining:

  1. France
  2. Spain
  3. Italy
  4. Greece
  5. Croatia
  6. Germany
  7. Portugal
  8. Poland

The Rise Of Platform-Based Tourism

The Eurostat report underscores a broader trend of growing reliance on platform-based tourism, with all eight top destinations surpassing pre-pandemic levels. Greece’s inclusion among these countries highlights its enduring appeal to travellers seeking short-term rentals.

This sustained growth not only underscores Greece’s importance in the European tourism market but also reflects the country’s ability to adapt to evolving travel preferences.

Cyprus Still Offers Relative Value As Mediterranean Holiday Costs Rise

Cyprus is not the cheapest holiday destination in the Mediterranean, but it remains more affordable than many of its best-known rivals on two of the costs travellers notice first: hotel accommodation and dining out.

A Competitive Position In A Costly Region

Latest Eurostat data puts Cyprus’s restaurant and accommodation price index at 85.2, against an EU average of 100. That places the island slightly below Spain and Greece, while Slovenia, Croatia, Malta, Italy and France all rank as more expensive destinations.

Portugal remains the standout value destination in the western Mediterranean, while Albania and Montenegro offer even lower prices further east.

The wider European picture follows a similar pattern. Bulgaria, Romania, Serbia, Bosnia and Herzegovina, and North Macedonia all rank below Cyprus for both overall consumer prices and hospitality costs. Germany, Austria, Belgium, the Netherlands and the Nordic countries are considerably more expensive.

The Broader Cost Of A Holiday

Looking beyond hotels and restaurants, Cyprus also remains cheaper than the EU average across the broader household basket, which includes groceries, clothing, transport and services. Overall prices were 10.8% below the bloc-wide benchmark. The island was less expensive than Spain, Malta, Italy and France, although Greece, Portugal and Croatia recorded even lower overall price levels.

A separate Euronews analysis reinforced that regional picture. It found that North Macedonia, Bosnia and Herzegovina, Romania, Bulgaria, Montenegro, Serbia and Albania were among Europe’s lowest-priced countries, while Iceland and Switzerland ranked at the opposite end of the scale, alongside several northern and western European economies.

Food bought in shops tells a slightly different story. On that measure, Cyprus sits almost exactly on the European average. Greece, Croatia and Malta all recorded higher grocery prices, while Spain offered slightly better value. The comparison highlights an important point for travellers: the cost of a holiday depends largely on how it is structured. A self-catering family, a couple dining out every evening and an all-inclusive guest are likely to have very different spending experiences in the same destination.

Where Holiday Bills Diverge Most

Some everyday purchases reveal even greater differences. According to the Euronews holiday comparison, alcoholic drinks in Greece were priced 54% above the EU average, while Croatia was more than one-third above the benchmark. Italy was 18.1% below the EU average and Spain 9.9% lower, while France and Portugal remained much closer to the European average.

Soft drinks also varied considerably. Italy recorded the lowest prices in the comparison, at 18.2% below the EU average, while Croatia was 33.5% above it. Seafood prices were more tightly grouped, ranging from 4.6% below the EU average in Portugal to 12.7% above it in Greece.

Transport costs showed a different pattern. France was the only country in the comparison where public transport prices exceeded the EU average. Portugal, Spain and Croatia were around 20% cheaper, while Greece remained just below the European benchmark.

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eCredo
Aretilaw firm
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