Introducing A New Paradigm In Writing Assistance
Grammarly has introduced a new artificial intelligence feature called Expert Review, designed to provide writing feedback based on the style of well-known authors, journalists and researchers. The tool was launched in August 2025 as part of the company’s broader set of AI writing features.
Expert Voices In A Digital Ecosystem
The sidebar tool provides editing suggestions that reference ideas or stylistic approaches associated with published authors and journalists. According to Wired, users may receive feedback presented as being inspired by writers from a range of fields, including technology journalism and literature. References may include outlets such as The Verge, Bloomberg and The New York Times.
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The Perspective Of Industry Leaders
Some observers have raised questions about how the feedback is presented. During testing, users reported that suggestions appeared to reflect the writing styles of figures such as Casey Newton, Kara Swisher and Timnit Gebru. These observations prompted discussion about how the platform defines “expert review,” given that the individuals referenced are not directly involved in the process.
A Matter Of Attribution And Transparency
Alex Gay, vice president of product and corporate marketing at Superhuman, the parent company of Grammarly, said in comments to The Verge that the system relies on publicly available material. According to Grammarly’s documentation, references to authors or publications are provided for informational purposes and do not imply endorsement or collaboration.
The Broader Implications For The Digital Writing Industry
The introduction of tools that generate stylistic suggestions based on published material reflects a broader shift toward AI-assisted writing. Companies developing such systems continue to face questions about attribution, transparency and the use of publicly available content in machine learning models.
