Government Extends Zero-Rated VAT on Essential Products Through December 2026

by THEFUTURE.TEAM

October 31, 2025

The government has announced a critical extension of the zero-rated VAT on essential items until the end of December 2026, a move designed to alleviate financial pressures on vulnerable households.

Government Policy Extension

In a decisive cabinet meeting, Finance Minister Makis Keravnos confirmed that the zero VAT rate—which was set to expire in December 2025—will now continue to apply for an additional year. The policy covers a range of essential goods, including infant formula, child and adult sanitary products, and fresh or simply chilled fruits and vegetables, ensuring that the most necessary items remain affordable.

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Economic and Social Impact

This measure is a cornerstone of the government’s broader social policies, intended to reduce household expenses and boost disposable income across the nation. Even with inflation projected to remain at zero for 2025, the extension clearly targets support for the country’s most vulnerable citizens. By reducing tax burdens on daily necessities, the initiative is poised to improve living standards and stabilize consumer spending in challenging economic times.

Ongoing Fiscal Commitments and Community Engagement

Alongside the VAT extension, Minister Keravnos reaffirmed the government’s commitment to fiscal support for local communities. Highlighting allocations of 27 million euros for 2025, an additional 15 million euros scheduled for November 2026, and another 12 million euros within 2026, the Finance Ministry is upholding its promises to the Union of Municipalities. This proactive allocation emphasizes a collaborative approach, where dialogue and trust between government agencies and local authorities are vital to sustaining effective social support programs.

Ultimately, this policy not only eases financial pressures for households but also reinforces a disciplined fiscal agenda oriented towards long-term social stability. With targeted measures and transparent strategies, the government continues to set a high standard for economic and social policy in an increasingly challenging global environment.

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Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

by THEFUTURE.TEAM

September 22, 2026

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

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A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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