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Government Considers Extending Relief Measures For Households And Businesses

In response to ongoing economic pressures, the Cypriot government is poised to extend key relief measures aimed at alleviating the financial burden on households and businesses. During a meeting on 19th June 2024, the Cabinet will decide on the continuation of a zero VAT rate on essential goods and the extension of subsidies to offset energy costs. These measures, initially set to expire on 30th June 2024, may be prolonged for an additional two months, subject to review and recommendations from the European Commission.

Zero VAT and Energy Cost Relief

The zero VAT rate on essential goods has been a critical policy tool in mitigating the impact of inflation on everyday expenses for Cypriot families. By removing the value-added tax on these items, the government aims to reduce the cost of living and ensure that basic necessities remain affordable. This measure is particularly important in the current economic climate, where inflationary pressures are affecting consumer prices across the board.

In addition to the VAT relief, the government is also considering extending subsidies on energy costs. High energy prices have been a significant contributor to overall inflation, impacting both households and businesses. The proposed extension of these subsidies is designed to provide continued support to those struggling with high utility bills, thereby easing the financial strain and promoting economic stability.

These measures come at a time when Cyprus is experiencing a complex economic landscape, characterised by rising inflation and the need for strategic fiscal management. The government’s proactive stance in extending these relief measures reflects a commitment to supporting the economic well-being of its citizens. By addressing the immediate financial challenges faced by households and businesses, the government aims to foster a more resilient and sustainable economic environment.

Mobile Apps Surpass Games Globally In 2025 As AI Fuels Unprecedented Growth

In a landmark shift for the mobile industry, 2025 marked the first year that global consumer spending on non-game mobile apps exceeded that of mobile games. Market intelligence firm Sensor Tower reported in their annual State of Mobile report that worldwide spending on apps reached approximately $85 billion, a 21% increase year-over-year and nearly 2.8 times higher than five years ago.

Generative AI Drives Revenue And User Engagement

The rapid ascendance of generative AI has been a major catalyst in this growth. Revenue from in-app purchases in the generative AI category more than tripled in 2025 to exceed $5 billion, while downloads doubled to 3.8 billion. Leading the charge were AI assistants, with top performers including OpenAI’s ChatGPT, Google Gemini, and DeepSeek. Notably, ChatGPT generated $3.4 billion in global in-app purchase revenue, underscoring its critical role in reshaping consumer behavior.

Surge In Engagement And Session Metrics

Consumer engagement reached new heights, with users spending 48 billion hours in generative AI apps—3.6 times more than in 2024 and 10 times the volume of 2023. Session volume surpassed one trillion, indicating that existing users were deepening their interaction with these apps at a rate that outpaced new downloads. This intense engagement is reflective of how seamlessly AI is integrating into everyday mobile activities.

Big Tech Intensifies The AI Battle

Big technology players, including Google, Microsoft, and X, have significantly ramped up their investments in AI assistants to compete with ChatGPT. Their concerted efforts have led to rapid advancements in coding assistance, content generation, and multimedia capabilities. Recent upgrades such as ChatGPT’s GPT-4o image generation model and Google’s Nano Banana exemplify the transformative improvements that are driving consumer adoption.

Consolidation And Expansion In The AI Space

Among the top AI publishers, OpenAI and DeepSeek commanded nearly 50% of global downloads—a substantial increase from 21% in 2024. Concurrently, big tech publishers grew their market share from 14% to nearly 30%, effectively crowding out early ChatGPT alternatives. In addition to AI assistants, other innovative apps, including AI music generation by Suno, ByteDance’s text-to-video solution Jimeng AI, and companion apps such as Character.ai and PolyBuzz, contributed to the expanding AI ecosystem.

Mobile: The Key Connector To Generative AI Services

Sensor Tower’s report underscores the critical role of mobile platforms in mobilizing access to generative AI. In the United States alone, the total audience for AI assistants topped 200 million by year-end, with more than half (110 million) relying exclusively on mobile devices. This stark contrast to the 13 million mobile-only users in 2024 highlights a significant shift in consumer preferences and the increasing indispensability of mobile applications as conduits for innovative AI technologies.

Diverse Revenue Streams Beyond AI

While AI was the dominant revenue driver, the report also notes robust contributions from social media, video streaming, and productivity apps. In particular, social media apps commanded an average of 90 minutes of daily user engagement, culminating in nearly 2.5 trillion hours spent globally—a 5% year-over-year increase. This diversity in revenue streams underscores the resilience and dynamism inherent in the mobile app ecosystem.

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