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Google’s AI Mode: The Future Of Search Or The End Of The Blue Links Era?

by News Editor

March 10, 2025

Google is rewriting the rules of search. With the rollout of its experimental AI Mode, the tech giant is moving away from the traditional list of ten blue links, replacing them with AI-generated summaries. This shift marks one of the most significant transformations in Google Search’s history, bringing AI closer to the core user experience.

From AI Overviews To Full AI-Generated Results

Google has been gradually integrating AI into search, first with AI Overviews, which provide quick, AI-generated answers at the top of search results. AI Mode, however, takes this further. Instead of just a snippet, it generates an entire page of AI-driven insights, using the advanced Gemini 2.0 model, known for its reasoning and multimodal capabilities.

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For users opting into Google One AI Premium ($19.99/month), the feature is available via the AI Mode tab in Search Labs. When enabled, it not only provides AI-crafted responses but also includes hyperlinks to relevant sources—addressing concerns about AI diminishing web traffic.

In one example, a query about sleep trackers produced a detailed AI-generated comparison table, showcasing options side by side. Multimodal capabilities also allow users to input queries using text, voice, or images, bringing a more interactive element to search.

A Strategic Move Amid Rising Competition

Google’s parent company, Alphabet, reported $350 billion in revenue in 2024, with search advertising as its primary cash engine. However, with OpenAI (backed by Microsoft) pushing conversational AI as an alternative to traditional search, Google is under pressure to innovate while protecting its lucrative ad business.

AI Mode hints at a future where ads blend seamlessly into AI-generated results, potentially reshaping digital advertising. Alphabet’s investment chief, Ruth Porat, highlighted AI as a key focus at the Reuters NEXT conference, reinforcing that search remains central to Google’s AI-driven strategy.

Challenges And Legal Pushback

Not everyone is on board with Google’s AI-driven search evolution. Content creators and publishers have raised concerns that AI-generated summaries could reduce traffic to original sources. Chegg, an education platform, has already accused Google of undermining original content, underscoring the growing friction between AI advancements and traditional content-based business models.

The Future Of Search

With 100 countries already experiencing AI Overviews and AI Mode expanding to early testers, Google is betting big on AI-powered search. Whether this transition enhances user experience or disrupts the internet’s content ecosystem remains to be seen. But one thing is clear: the search engine as we know it is undergoing its most radical transformation yet.

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Oil Prices Tumble Amid Geopolitical Negotiations

by THEFUTURE.TEAM

August 19, 2025

Market Movements Reflect Uncertainty

Oil prices declined on Tuesday as traders assessed the potential impact of diplomatic talks between Russia, Ukraine, and the United States. Brent crude futures fell 48 cents (0.72%) to $66.12 per barrel, while the U.S. West Texas Intermediate futures for September delivery dropped 40 cents (0.63%) to $63.02 per barrel. The more active October WTI contract also eased by 46 cents (0.73%) to settle at $62.24 a barrel after a previous session that saw prices around 1% higher.

Diplomatic Initiatives and Market Implications

Following a high-stakes White House meeting on Monday involving Ukrainian President Volodymyr Zelenskiy and European allies, U.S. President Donald Trump announced via social media that he had spoken with Russian President Vladimir Putin. Trump confirmed that arrangements were underway for a meeting between Putin and Zelenskiy, potentially paving the way for a trilateral summit. These developments underscore a cautious optimism in the market, even as the prospects for a comprehensive peace deal or ceasefire remain uncertain.

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Industry Insights On Sanctions and Supply Stability

Suvro Sarkar, Lead Energy Analyst at DBS Bank, noted that market movements are highly responsive to recent high-level exchanges between Trump, Putin, and Zelenskiy. Sarkar emphasized that while no immediate resolution is in sight, positive progress in diplomatic discussions is tempering prospects for further escalation or new sanctions against Russia by the U.S. and Europe. Additionally, Trump’s tempered stance on secondary sanctions imposed on importers of Russian oil appears to mitigate risks to global supply.

Strategic Outlook And Future Pricing

President Zelenskiy described his conversations with Trump as “very good,” highlighting discussions regarding U.S. security guarantees for Ukraine—a measure that Trump confirmed but did not elaborate on. Meanwhile, commodity strategists, such as Bart Melek from TD Securities, suggest that a scenario involving reduced geopolitical tensions and the removal of secondary sanctions could eventually nudge oil prices towards an average target of around $58 per barrel in the near-to-medium term.