Google Will Tell Users When AI Was Used To Create Ads

Google is introducing a new consumer-facing feature designed to help users identify when an ad has been created or altered using artificial intelligence.

The update reflects AI’s growing role in digital advertising, where marketers increasingly use the technology to generate creative assets, stage products in different environments and reduce the cost of traditional e-commerce photography. As those capabilities expand, so do concerns about transparency, particularly when consumers cannot easily distinguish between authentic and AI-generated product images.

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Bringing More Transparency To Ad Disclosures

Google has long prohibited deceptive advertising, but until now, disclosure requirements for AI-generated or AI-edited content were largely limited to election ads. The company is now extending that transparency to mainstream consumer advertising through its My Ad Center panel, which is accessible globally from the three-dot menu or information icon on ads shown in Google Search, YouTube and Google Discover.

The panel already gives users the ability to block or report ads, understand why they are seeing a particular promotion, and learn more about the advertiser. With the new update, users will also see a section labeled “How this ad was made,” which will reveal whether AI played a role in producing the creative.

What Advertisers Need To Know

According to Google, ads created with its own generative AI advertising tools will automatically include the disclosure. For ads produced using other tools, advertisers will need to indicate whether AI was involved through a new control in the ad workflow.

Google also said it will not independently verify whether externally created ads used AI, meaning the system relies on advertiser disclosure rather than platform-side detection. In certain markets, additional labeling may be applied to comply with local regulations.

A Small Label With Big Implications

The update may appear modest, but it reflects a broader shift in how digital platforms are responding to generative AI. As AI tools become more deeply integrated into marketing workflows, disclosure is emerging as an increasingly important part of maintaining consumer trust.

For advertisers, the change introduces another transparency requirement alongside the growing use of AI in creative production. For Google, it represents another step toward balancing the adoption of generative AI with greater visibility into how advertising content is produced.

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Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

by THEFUTURE.TEAM

September 18, 2026

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

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Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

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