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Google Unveils Advanced AI Shopping Tools Ahead Of Holiday Season

by THEFUTURE.TEAM

November 13, 2025

Google is set to revolutionize the online shopping landscape with its latest suite of AI-powered updates, unveiled on Thursday. With the holiday season fast approaching, these enhancements aim to eliminate tedious steps in the digital shopping journey, enabling consumers to enjoy a more intuitive and engaging experience.

Conversational Search And Visual Inspiration

At the heart of the updates is the integration of AI Mode in Google Search. This feature allows users to ask shopping questions using natural language in a chatbot-style interface. Whether you are seeking cozy autumn sweaters or comparing skincare products, the tool provides tailored responses—ranging from visually rich product images to detailed comparison tables—in real time.

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Enhanced Capabilities In The Gemini App

Google’s Gemini app now delivers comprehensive shopping suggestions that go beyond text-based answers. Initially available for U.S. users, this capability presents detailed ideas and inspirations designed to enhance decision making and streamline the consumer experience.

Agentic Checkout: A Game-Changer For E-Commerce

The rollout also includes the innovative agentic checkout within Google Search, driven by a trusted shopping graph containing over 50 billion product listings worldwide. Currently enabled for U.S. merchants such as Wayfair, Chewy, Quince, and selected Shopify stores, the feature not only tracks price changes but also allows users to complete purchases through Google Pay (Google Pay). This solution—built on robust payment and inventory technologies—ensures both convenience and security for shoppers and retailers alike.

Seamless Local Inventory Checks With AI-Driven Calls

An additional AI capability leverages Google’s Duplex technology to call local businesses on behalf of the customer. After users provide product details, the AI initiates calls to verify availability, pricing, and current promotions, returning a summarized report. This function is now active in the U.S. for categories like toys, health and beauty, and electronics.

Balancing Innovation With Consumer Trust

Google emphasizes that, despite the introduction of sponsored listings in AI Mode, user control remains paramount. The system prompts for confirmation before any transaction and clearly discloses when an AI agent is placing a call. Retailers also have the option to opt out, ensuring that the technology complements rather than disrupts customer relations.

The Future Of Digital Commerce

With these AI innovations, Google is not just streamlining the shopping process—it is reshaping how consumers interact with digital commerce. By merging convenience with cutting-edge technology, the company is setting a new standard for the retail industry as it heads into one of the busiest shopping seasons of the year.

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LinkedIn Introduces Advanced AI-Powered People Search

by THEFUTURE.TEAM

November 14, 2025

Over the past two years, LinkedIn has steadily integrated artificial intelligence into its platform, enhancing everything from ad copies and personalized content to hiring assistance and job-hunting strategies. The latest innovation focuses on improving one of its most critical features: search. Following the successful rollout of a job search tool for U.S. members earlier this year, LinkedIn is now extending natural language search capabilities to people search.

Streamlined Queries For Targeted Connections

Utilizing natural language queries, users can perform searches such as, “Find me investors in the healthcare sector with FDA experience,” or, “People who co-founded a productivity company and are based in NYC.” This new system simplifies the process that once required precise titles or cumbersome filtering, ensuring a more intuitive and effective way to locate key professional contacts.

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Enhancing Professional Networking

During early testing, LinkedIn observed that professionals leveraged the AI-powered tool not only to explore new job opportunities but also to foster business growth and career advancement. As Rohan Rajiv, Senior Director of Product Management at LinkedIn, explained, this upgrade transforms conventional search methodologies by delivering rapid, contextually relevant results that traditional keyword searches often missed.

Industry Trends And Competitive Dynamics

The move comes at a time when AI-enhanced search functionalities are becoming ubiquitous across the digital landscape. Platforms ranging from Google and Bing to startups like Happenstance AI and Clado are racing to deliver more intelligent and responsive search solutions. LinkedIn’s innovation not only reinforces its position as a leader in professional networking but also highlights the transformative impact of AI on everyday digital interactions.

Looking Ahead

Currently available to premium users in the U.S., the AI-powered people search tool will soon expand globally. Future updates are anticipated to refine the tool’s query understanding, ensuring even greater accuracy and relevance. As the digital landscape continues to evolve, LinkedIn’s commitment to integrating advanced AI capabilities underlines its dedication to providing professionals with the tools they need to connect, collaborate, and thrive in an increasingly competitive environment.