Google Expands AI-Powered Virtual Try-On Experience With Realistic Shoe Fitting

by THEFUTURE.TEAM

October 9, 2025

Expanding Digital Horizons

Google has taken a significant leap forward in e-commerce innovation by expanding its AI-driven virtual try-on feature to Australia, Canada, and Japan. The tech giant recently announced that consumers can now virtually try on shoes, further enhancing its interactive shopping experience.

Innovating Virtual Shopping

The enhanced feature invites users to upload a full-length photo, enabling the system to generate a digital rendition that accurately depicts how the selected pair of shoes will appear on them. By simply tapping on any product listing and selecting the ‘Try It On’ button, customers are quickly provided with an immediate, personalized view, which they can save or share.

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Personalized Fittings Through AI

Building on the virtual try-on technology for clothing that debuted two months ago, Google’s latest rollout marks a shift from generic model-centric displays to a more authentic representation. The platform now allows users to see a virtual reflection of themselves wearing the items, a move that could redefine online shopping dynamics.

Leveraging Generative AI

Both the updated try-on capability and the experimental Doppl app—launched in June—harness the power of generative AI to create a seamless digital fit experience. While the virtual try-on feature offers a quick preview via static images, Doppl further extends this innovation by generating AI-driven videos that provide a more immersive illustration of how an outfit or pair of shoes might look in real life.

Setting New Standards in Retail

Google’s strategic enhancement comes as industry competitors like Amazon and Walmart introduce similar functionalities, further intensifying the race to capture the digital shopper’s attention. By providing a more tailored and interactive retail experience, Google is not only advancing its technological prowess but also setting new benchmarks for consumer engagement in the digital marketplace.

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Cyprus Banks Urged To Focus On Long-Term Resilience As Profits Remain Strong

by THEFUTURE.TEAM

June 26, 2026

The Cypriot banking sector remains in a strong position, supported by solid capital buffers and overall financial stability, according to speakers at the annual general meeting of the Association of Cyprus Banks. At the same time, government officials and regulators stressed that maintaining this position will require continued discipline and long-term planning.

A Strong Sector, But Not A Complacent One

Finance Minister Makis Keravnos used the meeting to highlight concerns over draft laws recently passed by parliament, which, according to the Ministry of Finance, the Central Bank and the Legal Service, may contain constitutional, legal and institutional issues. Those concerns, he noted, led to presidential referrals and remittals to the Supreme Court.

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Keravnos also said the European Central Bank had been consulted on proposed measures concerning the suspension of foreclosures and the restructuring of loans and guarantees, adding that the ECB had expressed its own concerns.

Profitability Should Reflect Real Economy Lending

While acknowledging that the banking sector remains highly profitable, Keravnos said earnings are expected to reach around €1 billion in 2025, lower than in 2024 as interest-rate conditions gradually normalize.

He said he would prefer bank profitability to rely more on lending to businesses operating in productive sectors and less on the widening of European Central Bank interest-rate spreads.

According to the minister, Cyprus’ return to investment-grade status after 11 years has strengthened the country’s appeal to foreign investors, technology companies and startups. He said this should encourage banks to offer financing that better supports businesses while improving the diversification of their loan portfolios.

The Central Bank’s Warning: Strength Today Is Not A Guarantee Tomorrow

Central Bank Governor Christodoulos Patsalides also warned against complacency, saying the sector’s current strength should not be taken for granted.

“The Cypriot banking sector is strong today. But strength that truly matters is not exhausted by a capital ratio, a profit line or a favorable cycle,” he said.

Patsalides added that lasting resilience depends on institutions remaining strong as conditions change, risks become more complex, and competition evolves. In his view, that requires sufficient capital buffers, adaptable infrastructure and management teams prepared for changing market conditions.

Long-Term Resilience Over Short-Term Gains

Patsalides also stressed that banks should focus on long-term resilience rather than short-term performance. Decisions on dividend policy, capital allocation and the use of resources, he said, should take into account continued investment in technology, operational resilience, human capital and long-term adaptability.

He added that banks able to remain competitive over time will be those that invest early in strengthening their capacity to adapt and respond to future challenges.

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