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Goldman Sachs Finds AI Is Already Hitting Entry-Level Jobs

Labor Market Pressure Is Concentrated In A Few Industries

AI is beginning to weigh on employment across major developed economies, with the strongest effects appearing in highly exposed industries and among entry-level workers, according to Goldman Sachs.

Since late 2022, sectors more vulnerable to AI automation have generally seen slower growth in job openings, particularly in Germany, Australia and the U.S. Employment in information and communication services has also weakened across most developed economies, although it remains near or above its long-term trend outside the U.S.

Call Centers Show The Clearest Impact

Call centers, software publishing, management consulting and advertising have seen employment fall well below historical trends. Call-center employment is now 39% below trend in the U.S., 33% lower in Canada and 27% lower in Germany.

Goldman’s analysis of more than 800 occupations found that entry-level workers face the strongest AI-related pressure. A 10% increase in occupational exposure to AI was associated with a 0.1 percentage-point drag on annual employment growth in France, Canada and the U.S., while the effect for entry-level workers was larger.

Still, Goldman said the impact remains concentrated in a relatively narrow group of industries and workers.

AI Adoption Continues To Grow

Goldman’s analysis of 11 surveys found AI adoption rates of around 15% to 20% across major developed economies. France, the U.S., the Netherlands and the U.K. were among the leaders, while Italy, Japan and New Zealand had lower adoption rates.

Major emerging markets recorded adoption rates of roughly 10% to 15%.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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