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Global TV Shipments Rise In Q2 As World Cup Demand And Prime Day Boost Sales

Global television shipments rose 3.6% year over year to 48.8 million units in the second quarter of 2026, supported by FIFA World Cup demand and the timing of Amazon Prime Day, according to Omdia.

Growth held up despite consumer inflation and tightening memory supplies, which raised costs across the TV supply chain. Omdia expects those pressures to weigh more heavily on the market later this year.

China Drags On Growth As Other Markets Expand

China remained the biggest drag, with TV shipments falling 15.1% after local stimulus programs ended. Western Europe grew 9.5%, while North America rose 4.7%, partly helped by World Cup demand. Eastern Europe recorded 14.5% growth, while Latin America and the Caribbean increased 12.8%.

Omdia said the regional shift reflects growing overseas expansion by Chinese TV brands as weaker domestic demand pushes manufacturers to seek growth abroad.

Memory Shortages Could Push Prices Higher

Memory constraints had limited impact in the second quarter because manufacturers could promote older models and use existing stocks of lower-cost memory.

That buffer may not last as supply remains tight and memory prices rise. Omdia expects TV prices to face upward pressure later this year, while manufacturers shift further from lower-resolution models toward 4K TVs.

Samsung Gains Ground In Mini LED

Mini LED TVs accounted for 13% of global shipments in the second quarter as Samsung and LG Electronics expanded their lineups and lowered entry-level prices.

TCL, which led the category with a 30.2% share in the first quarter, faced increased competition. Samsung moved from third place to first in the second quarter with a 28.2% share.

RGB LED Competition Broadens

RGB LED TV shipments reached 295,000 units in the second quarter. Hisense’s share fell from 77.2% at the start of the year to 42.9%, while Samsung and Sony gained ground.

“Prominent promotion of RGB LED televisions during the World Cup has undoubtedly helped increase consumer awareness of the technology,” said Matthew Rubin, Omdia’s research manager for TV Set Research.

“As adoption grows, RGB LED will increasingly compete with OLED in the premium segment,” Rubin added. He said pricing and consumers’ ability to distinguish between the technologies will shape adoption.

Europe’s Deadly Summer Heat Exposed The Cost Of A Warming Continent

Europe experienced its deadliest summer for heat-related deaths on record in 2026, with an estimated 24,400 excess deaths linked to extreme temperatures across 30 countries. Researchers estimate that human-induced climate change was responsible for around 32,000 of the deaths attributed to heat in the study’s broader analysis, accounting for 65% of the total.

The findings highlight the growing public-health consequences of global warming, largely driven by fossil fuel use, as extreme heat becomes more frequent and severe.

A Summer Of Dangerous Heat

Between June and August, heatwaves pushed temperatures in Western Europe to an average of 2.9°C above the 1991–2020 norm, with some days reaching 12°C above average. Nearly a third of estimated heat-related deaths occurred during a particularly intense heatwave between 17 June and 1 July.

“These numbers are a stark reminder that our hotter, more extreme summers are having an increasingly severe impact on public health,” said Dr Clair Barnes, a researcher at Imperial College London and co-author of the study.

The estimated toll exceeded previous peaks of around 29,000 deaths in summer 2022 and 28,000 in 2003 across the region studied.

How Researchers Estimated The Toll

Researchers modelled the relationship between temperature and mortality across 854 urban areas in the EU, UK, Norway and Switzerland, covering around 40% of the population in the 30 countries studied.

The analysis incorporated temperature records, age, socioeconomic conditions, environmental factors and access to healthcare. By comparing actual temperatures with those expected without human-induced warming, the team estimated the additional deaths attributable to climate change.

Final official mortality figures for summer 2026 are not yet available in many countries, and heat-related deaths are often underreported because their effects can be difficult to identify directly.

Older People Face The Greatest Risk

People aged 85 and over accounted for roughly half of the estimated deaths. However, the impact extended across age groups, with around 800 excess deaths among adults aged 20–44 and approximately 6,000 among people under 65.

Southern Europe experienced the highest mortality burden, reflecting hotter temperatures and other vulnerabilities, including air pollution, limited green space and unequal access to healthcare and heat-alert systems.

Italy, France And Spain Record Highest Toll

Italy recorded an estimated 13,303 heat-related excess deaths, followed by France with 7,268 and Spain with 6,824. Germany recorded around 6,340, while the UK saw an estimated 4,354 deaths.

In the UK, the heat also placed significant pressure on healthcare services. Andrew Hartle, Professor of Practice of Anaesthesia at Imperial College Healthcare, said demand during the summer resembled that of a severe winter virus season.

Cities Urged To Strengthen Heat Protection

Researchers say cities can reduce the risks through climate shelters, external shading and building retrofits, alongside measures to help residents avoid exposure during the hottest hours. Checking on vulnerable people, staying hydrated and following heat alerts are also important.

The researchers stress that adaptation must go hand in hand with reducing fossil fuel use to limit further warming. The findings underline that extreme heat is already a major public-health threat across Europe, with thousands of lives at risk each summer.

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