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Global Smartphone Shipments Grow 2 Percent In 2025 Amid Emerging Market Surge

Global smartphone shipments climbed 2 percent year-on-year in 2025, underpinned by robust demand and growing economic momentum in emerging markets, according to Counterpoint Research.

Strong Growth in Emerging Markets

Emerging markets have proven pivotal in advancing global smartphone sales, as consumers in these regions continue to drive demand. This growth, bolstered by sustained economic activity, has been a key catalyst in the 2 percent increase seen during 2025.

Market Leaders and Strategic Shifts

Apple maintained its leadership with a commanding 20 percent market share, buoyed by strong performance across emerging and mid-sized markets and robust sales of its iPhone 17 series. Samsung secured the second position with a 19 percent share, marking modest shipment gains. Meanwhile, Xiaomi, with a 13 percent market share, continued to capitalize on steady demand in emerging markets. Each brand’s ability to anticipate and adjust to market challenges has proven decisive.

Supply Chain and Future Outlook

Manufacturers strategically accelerated shipments earlier in the year to preempt potential tariff impacts, although this effect diminished as 2025 progressed. Looking ahead, the global smartphone market appears poised for a slowdown in 2026. Contributing factors include persistent chip shortages and rising component costs, as chipmakers increasingly prioritize investments in AI data centers over handset production. As noted by Counterpoint Research Director Tarun Pathak, these shifts may temper future growth prospects. For broader context on market dynamics, see insights from Reuters.

ILO Warns Oil Price Surge Could Trigger Global Job Losses

The International Labour Organization (ILO) has issued a stark warning: the ongoing turmoil in the Middle East is increasingly infiltrating global labor markets, posing significant risks to jobs, incomes, and working conditions. In its latest Employment and Social Trends May 2026 Update, the ILO emphasizes that the crisis is evolving from a regional security issue into a broad economic shock affecting fuel prices, supply chains, aviation, tourism, remittances, and the overall cost of doing business.

Economic Strain Extends Beyond Energy Markets

According to the report, the scale of the economic impact will depend largely on the duration and intensity of the conflict. One scenario outlined by the ILO projects oil prices rising approximately 50% above early 2026 averages. Under those conditions, global working hours could decline by 0.5% in 2026 and by 1.1% in 2027. The projected reduction would equal the loss of approximately 14 million full-time equivalent jobs in 2026 and 38 million in 2027. Real labor incomes could also decline by 1.1% in 2026 and by 3% in 2027, potentially resulting in losses totaling around $1.1 trillion and $3 trillion respectively.

Understated Unemployment And Cascading Effects

Despite the scale of the projected disruption, unemployment levels are expected to rise more gradually. The ILO projected a 0.1 percentage point increase in global unemployment during 2026, followed by a 0.5 percentage point increase in 2027. Sangheon Lee said the broader effects are expected to emerge through reduced working hours, weaker earnings, slower hiring activity and growing pressure on temporary and informal workers. Lee described the Middle East crisis as a potentially long-term structural shock for global labor markets.

Regional Vulnerabilities And Supply Chain Risks

The report highlighted elevated risks for regions including the Arab States and Asia-Pacific due to their dependence on Gulf energy flows, trade routes and labor migration networks. Working hours across Arab States could decline by as much as 10.2% under a severe escalation scenario, according to the ILO. The organization noted that such a contraction would exceed labor market declines recorded during the COVID-19 pandemic.

Complexities Of Transmitted Shocks And Policy Responses

The ILO said higher oil prices could trigger broader economic disruption affecting sectors including aviation, manufacturing, hospitality and construction. Migration channels and remittance flows linked to Gulf Cooperation Council countries could also weaken, increasing pressure on labor-exporting economies. Several governments have already introduced stabilization measures, including energy subsidies, direct cash support and assistance programs for businesses and migrant workers.

Strategies For Resilience In An Uncertain Future

Several governments have already introduced measures including energy subsidies, direct cash support and assistance for businesses and migrant workers. According to the ILO, however, these responses remain uneven and constrained by fiscal pressures.

Policy responses should focus on protecting jobs and incomes, particularly for vulnerable groups including informal workers, migrants, refugees and small businesses, the organization said. Growing geopolitical instability is also increasingly capable of triggering broader economic and labor market disruption far beyond the regions directly involved in conflict, according to the ILO.

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