Global Smartphone Shipments Grow 2 Percent In 2025 Amid Emerging Market Surge

by THEFUTURE.TEAM

January 13, 2026

Global smartphone shipments climbed 2 percent year-on-year in 2025, underpinned by robust demand and growing economic momentum in emerging markets, according to Counterpoint Research.

Strong Growth in Emerging Markets

Emerging markets have proven pivotal in advancing global smartphone sales, as consumers in these regions continue to drive demand. This growth, bolstered by sustained economic activity, has been a key catalyst in the 2 percent increase seen during 2025.

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Market Leaders and Strategic Shifts

Apple maintained its leadership with a commanding 20 percent market share, buoyed by strong performance across emerging and mid-sized markets and robust sales of its iPhone 17 series. Samsung secured the second position with a 19 percent share, marking modest shipment gains. Meanwhile, Xiaomi, with a 13 percent market share, continued to capitalize on steady demand in emerging markets. Each brand’s ability to anticipate and adjust to market challenges has proven decisive.

Supply Chain and Future Outlook

Manufacturers strategically accelerated shipments earlier in the year to preempt potential tariff impacts, although this effect diminished as 2025 progressed. Looking ahead, the global smartphone market appears poised for a slowdown in 2026. Contributing factors include persistent chip shortages and rising component costs, as chipmakers increasingly prioritize investments in AI data centers over handset production. As noted by Counterpoint Research Director Tarun Pathak, these shifts may temper future growth prospects. For broader context on market dynamics, see insights from Reuters.

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Societe Generale Bank Cyprus Introduces Four-Day Workweek Under New Labour Agreement

by THEFUTURE.TEAM

March 9, 2026

The Societe Generale Bank – Cyprus has introduced a four-day workweek for employees during July and August under a renewed collective agreement with the banking union ETYK.

Setting A New Standard For Banking Institutions

Societe Generale Bank Cyprus employs around 100 staff members. The new agreement introduces a reduced working schedule during the summer months as part of the collective contract for 2023–2027.

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ETYK supported the introduction of the four-day schedule during negotiations for the agreement. Other financial institutions, including Bank of Cyprus, Eurobank Ltd, Alpha Bank, National Bank of Greece (Cyprus), the Housing Finance Organization, the Bankers Association representing personnel, KEIDIPES and several insurance subsidiaries, signed separate agreements with ETYK that do not include a four-day workweek.

Key Provisions And Broader Implications

The collective agreement introduces a four-day workweek during July and August. Employees will work their regular daily hours across four days on a rotational basis while banking services continue throughout the week.

Additional provisions in the agreement include several benefits for employees. Staff will receive a one-time bonus of €1,500 upon signing the contract, a three-day increase in annual leave, adjustments to salary scales and higher contractual loan limits.

Comparative Analysis With Industry Peers

The agreement differs from arrangements negotiated between ETYK and the Banking Employers Association. Under those agreements, employees received an additional six days of annual leave. The Societe Generale Bank Cyprus agreement provides a three-day increase, bringing total annual leave to 36 days, excluding public holidays.

The bonus structure also differs. Agreements with the Banking Employers Association include a total bonus of €4,500 paid in three installments in 2025, 2026 and 2027. Societe Generale employees receive a single payment of €1,500.

Looking Forward

ETYK said the introduction of a four-day workweek during the summer months reflects discussions about working conditions in the banking sector. The arrangement may contribute to broader discussions about work schedules and employee benefits within the financial industry in Cyprus.

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