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Global Server Market Surges to $112.4 Billion As AI And Accelerated Servers Drive Unprecedented Growth

Record Revenue Milestone in Q3 2025

The global server market achieved a historic milestone in the third quarter of 2025, generating an impressive $112.4 billion in revenue. According to the International Data Corporation (IDC), this latest period marked another round of high double-digit growth, with overall vendor revenue surging 61% year-over-year compared to the same quarter in 2024.

Robust Growth Across Server Architectures

Breaking down the figures by architecture, x86 servers recorded a strong 32.8% increase in revenue, reaching $76.3 billion. Notably, non-x86 servers experienced an even more dramatic expansion, posting a 192.7% increase to hit $36.2 billion. Servers equipped with embedded GPUs also played a pivotal role, with revenue climbing 49.4% and accounting for more than half of the total server market revenue.

AI and Cloud Adoption Fueling Expansion

Hyperscalers and major cloud service providers have been quick to embrace servers featuring embedded GPUs, a trend that has significantly fueled market growth. Consequently, the cumulative server market revenue for the first three quarters of 2025 nearly doubled, reaching an astonishing $314.2 billion. Juan Seminara, Research Director at IDC Worldwide Enterprise Infrastructure Trackers, noted, “IDC expects AI adoption to keep growing at an outstanding pace as major vendors continue reporting record orders and showing strong backlogs. Hyperscalers and cloud providers are still ahead with new, large deployments that require much higher compute density.” He further added that emerging AI-based research and education initiatives are set to bolster the market further.

Regional Leaders and Sectoral Growth

Regionally, the United States led the charge with an impressive 79.1% growth compared to Q3 2024, driven by an extraordinary 105.5% increase in the accelerated server segment. Canada followed closely with 69.8% growth, also powered by accelerated server innovations. Meanwhile, the People’s Republic of China (PRC) experienced a 37.6% year-over-year increase, contributing nearly one-fifth to the global quarterly revenue. Other regions, including APeJC, EMEA, and Japan, registered healthy double-digit growth of 37.4%, 31.0%, and 28.1% respectively, whereas Latin America saw a modest 4.1% increase.

Competitive Landscape Among OEMs

In terms of corporate performance, Dell Technologies emerged as the leader in the OEM market with an 8.3% revenue share, significantly propelled by accelerated server growth. Supermicro secured the second spot with a 4.0% revenue share, even though it faced a 13.2% decline compared to Q3 2024. IEIT Systems and Lenovo closely contended for third place with 3.7% and 3.6% shares respectively, while Hewlett Packard Enterprise captured a 3.0% share, rounding out the top five players.

China’s Humanoid Robot Boom Faces A Bigger Question: Can These Machines Make Money?

Unitree’s $9 Billion Bet On The Future Of Robotics

China’s humanoid robotics industry is attracting huge investor interest, but as Unitree Robotics prepares for its public debut, questions are growing over whether its robots can move beyond impressive acrobatics and become commercially viable tools.

The Hangzhou-based startup priced its IPO at 150.8 yuan ($22.4) per share, raising $900 million and valuing the company at 61 billion yuan, or about $9 billion. The offering attracted record retail demand on Shanghai’s STAR Market, with the online tranche oversubscribed more than 5,000 times and a winning rate of just 0.018%. Strategic investors included AI startup DeepSeek.

A Unitree-linked pre-IPO perpetual contract was trading at roughly four times the IPO price on Friday, highlighting the speculative interest surrounding the company.

Unitree is known for robots capable of kung fu kicks, backflips and recovering from falls. Yet analysts question whether the technology is ready for large-scale commercial use. “For these humanoid robots, to be honest, they’re fascinating. They can dance and all that, but I’ve never seen them doing any real housework,” said Hao Hong, managing partner of Lotus Asset Management.

In its prospectus, Unitree warned that mass adoption could take longer than expected because robotic hands are still not precise or durable enough for sustained use.

From Acrobatic Robots To Commercial Machines

Even advanced humanoid robots can currently perform only a limited number of tasks and typically operate for a few hours before recharging, according to Dominik Pross, an equity analyst at VP Bank. Most models run for up to four hours, while robots also need to be trained for individual tasks.

“Robots have to be specifically trained for each and every task entrusted to them, even the simplest,” Pross said.

More robotics listings are expected, with Unitree rivals AgiBot and Leju Robotics seeking listings in Hong Kong and Shenzhen. LimX Dynamics founder Will Zhang said last month that “listing is a must.”

China’s Cost Advantage

China’s manufacturing scale has helped it establish a leading position in robotics. Wood Mackenzie expects the global humanoid robot fleet to surpass 10 million units by 2035, while China already accounts for more than 70% of global industrial robot installations and nearly 90% of humanoids deployed last year.

Average humanoid robot prices fell 93% between 2020 and 2025 to $58,000. Unitree’s flagship G1 costs $16,000, while SemiAnalysis estimates that the company has cut the price of its G1 EDU model by more than 45% to $27,300, while maintaining a 67% gross margin.

Falling prices and government support are attracting investment, but analysts say it will take time to prove that humanoid robots can generate strong returns. Unitree’s revenue more than quadrupled last year, although adjusted first-quarter profit fell more than 52% as research and development and marketing spending increased. Nearly three-quarters of its humanoid revenue in the first nine months of 2025 came from research and education, highlighting the gap between demonstrations and widespread commercial use.

“Unlike many early-stage robotics companies, the Unitree story is backed by real revenue growth,” said Jeff Ko, chief analyst at CoinEx. Still, he noted that its $9 billion valuation, at more than 200 times last year’s earnings, reflects significant speculative interest.

Geopolitical Risks

Unitree’s IPO momentum has continued despite growing pressure on Chinese robotics companies. The U.S. moved last month to ban imports of foreign-made humanoid and four-legged robots, potentially exposing Unitree, which generated about 13% of its revenue from the U.S. last year.

Access to Nvidia hardware and software is another risk, as Chinese robotics companies rely on the technology to power their systems. “Chinese robot producers are not yet in a position to do without Western components completely,” Pross said.

China’s control over rare earths used in robot actuators and motors could nevertheless give its manufacturers an advantage, according to Bernstein analyst Dien Wang.

The Bigger Robotics Opportunity

The potential market is attracting major players, including Tesla, whose CEO Elon Musk is expanding production plans for Optimus humanoid robots. At the same time, some researchers argue that the future of robotics will not be limited to humanoids: quadruped and purpose-built robots can be cheaper and more reliable for repetitive industrial tasks, while humanoids may be better suited to unpredictable environments.

For Unitree, the challenge is no longer proving that its robots can perform impressive tricks. It is proving that they can do enough useful work to justify a $9 billion valuation.

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