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Global Premium Air Travel Outpaces Economy in 2024, IATA Reveals

Premium Class Gains Steer Industry Growth

The International Air Transport Association (IATA) reported notable momentum in premium-class air travel during 2024 in its latest World Air Transport Statistics (WATS) report. Business and first-class bookings increased by 11.8 percent, outpacing the 11.5 percent rise observed in economy, with premium passengers numbering 116.9 million or 6 percent of total global travelers.

Regional Market Variations Highlight Shifting Dynamics

The Asia-Pacific region recorded the highest surge in premium travel, with a 22.8 percent increase translating to 21 million passengers, even as its economy market expanded by 28.6 percent to 500.8 million. Meanwhile, Europe, Latin America, the Middle East and North America experienced premium growth that eclipsed economy trends, underscoring the appeal of upgraded travel experiences. Europe remains the largest premium market at 39.3 million passengers, while the Middle East boasts the highest premium share at 14.7 percent.

Key Routes and Aircraft Trends

Asia-Pacific routes dominated the list of the world’s busiest airport pairs, led by the Jeju–Seoul corridor with 13.2 million passengers in 2024, while the only non-Asia-Pacific route making the global top 10 was Jeddah–Riyadh. Other regional leaders include Bogotá–Medellín in Latin America (3.8 million), Cape Town–Johannesburg in Africa (3.3 million), New York–Los Angeles in North America (2.2 million) and Barcelona–Palma de Mallorca in Europe (2 million).

On the operational front, narrow-body aircraft continued to dominate global fleets. The Boeing 737 family led with 10 million flights and 2.4 trillion available seat kilometres (ASKs), followed by the Airbus A320 with 7.9 million flights and 1.7 trillion ASKs. Notably, the Airbus A220 emerged as the fastest growing model with a 21.7 percent increase in flight frequency and a 20.4 percent rise in ASKs.

Passenger Markets And Capacity Insights

The United States led in passenger volumes with 876 million travelers in 2024, marking a 5.2 percent year-on-year increase, followed by China with 741 million passengers, up 18.7 percent. Other key markets include the United Kingdom, Spain, India, and Japan, with growth rates ranging from 7.3 to 18.6 percent. The comprehensive WATS database, updated annually with input from over 240 airlines, offers a detailed perspective on industry performance, including aspects such as fleet composition, revenue metrics, and broader capacity trends.

Macroeconomic Influences and Operational Challenges

In a subsequent update for June 2025, IATA noted a 2.6 percent rise in global air passenger demand against the backdrop of a 3.4 percent expansion in capacity, resulting in a slight contraction of the global load factor to 84.5 percent. While international travel grew by 3.2 percent compared to a 1.6 percent uptick in domestic markets, disruptions attributed to military conflicts in the Middle East have moderated growth, as highlighted by IATA Director General Willie Walsh. Despite these challenges, he affirmed that load factors remain robust and are expected to sustain near-record levels through Northern summer.

As regional trends and operational strategies continue to evolve, industry stakeholders are advised to keenly monitor these dynamics, positioning themselves to capitalize on both strong demand sectors and emerging market shifts.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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