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Global Oil Supply Forecast Revised: IEA Anticipates Surge Amid OPEC+ Expansion

The International Energy Agency (IEA) has raised its projections for global oil supply growth, attributing the upward revision to aggressive output enhancements by OPEC+ members and significant production gains from non-OPEC sources. The agency now forecasts an increase of 2.5 million barrels per day (bpd) in 2025, up from its previous estimate of 2.1 million bpd, and an additional 1.9 million bpd boost the following year. This recalibration comes on the heels of accelerated efforts by not only OPEC but also allied producers, including Russia, as they expedite the relaxation of recent output cut measures.

Reluctant Demand and a Surplus On The Horizon

Despite robust supply increases, demand growth remains subdued. The IEA now expects global oil demand to rise by 680,000 bpd this year and 700,000 bpd next year—figures that not only trail earlier forecasts but also starkly contrast with higher estimates from other industry players. Concerns over anemic consumer confidence and lingering economic uncertainty, driven by tariff challenges, have left market analysts wary. As a result, the agency cautions that the market could face an oversupply scenario, with forecasts suggesting an imbalance of nearly 3 million bpd next year.

Market Responses And Future Outlook

The immediate market response reflected this bearish sentiment, as oil prices fell below $66 per barrel following the report’s release. Non-OPEC producing nations, especially those in North America and parts of South America, are set to drive supply growth even in the face of additional sanctions on major producers like Russia and Iran. Notably, evolving energy policies in China aimed at bolstering energy security through strategic stockpiling may serve as a buffer to offset some of the surpluses, although the broader market equilibrium remains in jeopardy.

Record Refining Activity And The Road Ahead

In parallel with these supply and demand shifts, the IEA anticipates that global crude oil refining rates will approach record levels, reaching 85.6 million bpd in August after a July peak at 84.9 million bpd. Refinery throughput is projected to climb steadily, with substantial increases expected in market economies under the OECD and within China through to 2026. The dynamics of this expanded refining capacity, juxtaposed with the supply-demand imbalance, underscore the critical need for market adjustments as stakeholders navigate the multifaceted challenges ahead.

Mobile Apps Surpass Games Globally In 2025 As AI Fuels Unprecedented Growth

In a landmark shift for the mobile industry, 2025 marked the first year that global consumer spending on non-game mobile apps exceeded that of mobile games. Market intelligence firm Sensor Tower reported in their annual State of Mobile report that worldwide spending on apps reached approximately $85 billion, a 21% increase year-over-year and nearly 2.8 times higher than five years ago.

Generative AI Drives Revenue And User Engagement

The rapid ascendance of generative AI has been a major catalyst in this growth. Revenue from in-app purchases in the generative AI category more than tripled in 2025 to exceed $5 billion, while downloads doubled to 3.8 billion. Leading the charge were AI assistants, with top performers including OpenAI’s ChatGPT, Google Gemini, and DeepSeek. Notably, ChatGPT generated $3.4 billion in global in-app purchase revenue, underscoring its critical role in reshaping consumer behavior.

Surge In Engagement And Session Metrics

Consumer engagement reached new heights, with users spending 48 billion hours in generative AI apps—3.6 times more than in 2024 and 10 times the volume of 2023. Session volume surpassed one trillion, indicating that existing users were deepening their interaction with these apps at a rate that outpaced new downloads. This intense engagement is reflective of how seamlessly AI is integrating into everyday mobile activities.

Big Tech Intensifies The AI Battle

Big technology players, including Google, Microsoft, and X, have significantly ramped up their investments in AI assistants to compete with ChatGPT. Their concerted efforts have led to rapid advancements in coding assistance, content generation, and multimedia capabilities. Recent upgrades such as ChatGPT’s GPT-4o image generation model and Google’s Nano Banana exemplify the transformative improvements that are driving consumer adoption.

Consolidation And Expansion In The AI Space

Among the top AI publishers, OpenAI and DeepSeek commanded nearly 50% of global downloads—a substantial increase from 21% in 2024. Concurrently, big tech publishers grew their market share from 14% to nearly 30%, effectively crowding out early ChatGPT alternatives. In addition to AI assistants, other innovative apps, including AI music generation by Suno, ByteDance’s text-to-video solution Jimeng AI, and companion apps such as Character.ai and PolyBuzz, contributed to the expanding AI ecosystem.

Mobile: The Key Connector To Generative AI Services

Sensor Tower’s report underscores the critical role of mobile platforms in mobilizing access to generative AI. In the United States alone, the total audience for AI assistants topped 200 million by year-end, with more than half (110 million) relying exclusively on mobile devices. This stark contrast to the 13 million mobile-only users in 2024 highlights a significant shift in consumer preferences and the increasing indispensability of mobile applications as conduits for innovative AI technologies.

Diverse Revenue Streams Beyond AI

While AI was the dominant revenue driver, the report also notes robust contributions from social media, video streaming, and productivity apps. In particular, social media apps commanded an average of 90 minutes of daily user engagement, culminating in nearly 2.5 trillion hours spent globally—a 5% year-over-year increase. This diversity in revenue streams underscores the resilience and dynamism inherent in the mobile app ecosystem.

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The Future Forbes Realty Global Properties
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