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Global Luxury Market To Shrink 2% In 2024 Amid Economic Strain, Price Hikes

The global luxury goods market is facing a rare contraction, with sales of personal luxury items forecasted to drop by 2% in 2024, marking one of the sector’s weakest years on record. Consultancy Bain & Company’s latest report attributes the decline to economic pressures and steep price hikes, which have contributed to a shrinking customer base and softened demand.

According to Bain, the luxury market lost approximately 50 million consumers over the past two years, a sharp drop from its previous 400 million customer base. This decline has largely been driven by rising prices, especially as luxury brands repositioned their products within higher price brackets. Bain estimates a 20-22% slump in luxury sales in China, once a powerhouse market for high-end goods, now experiencing sluggish demand amid economic uncertainty.“This is the first time we’re seeing a drop in the personal luxury goods sector since the 2008-09 crisis, barring the pandemic,” said Bain partner Federica Levato. The report may raise concerns among investors that the sector’s downturn could endure longer than expected, impacting key players like LVMH and Kering.

The forecast reveals a shift in luxury consumer behaviour, particularly among younger shoppers, who have scaled back on purchases amid global economic headwinds, from geopolitical tensions to China’s economic challenges. Levato noted that while luxury spending on experiences like travel and dining remains strong, demand for physical luxury goods is expected to remain flat through the holiday season at constant exchange rates.

Strategies to Drive Future Growth

The report highlights that growth prospects for 2025 will depend significantly on brands’ strategic choices, particularly regarding pricing. Bain anticipates that global sales could rise modestly, between 0% and 4%, driven by European and American markets. China, however, is only expected to regain momentum in the latter half of 2025.

In another telling trend, the outlet channel—offering discounted luxury items—has outperformed the wider luxury market, reflecting a shift towards value-seeking among luxury buyers. Levato suggests that easing interest rates and potential tax cuts in the U.S. under Donald Trump’s leadership could lift consumer confidence and spending stateside.

The Shift to Experiential Luxury

While personal luxury goods are seeing a slowdown, Bain reports that luxury spending on experiences, such as upscale hospitality and dining, is on the rise, highlighting a potential shift in consumer preferences toward experience-driven purchases.

Foreign Firms Contribute €3.5 Billion To Cyprus Economy In 2023

Recent Eurostat data reveals that Cyprus remains an outlier within the European Union, where foreign-controlled companies contribute minimally to the nation’s employment figures and economic output. While these enterprises have a substantial impact in other member states, in Cyprus they account for only 10 percent of all jobs, a figure comparable only to Italy and marginally higher than Greece’s 8 percent.

Employment Impact

The report highlights that foreign-controlled companies in Cyprus employ 32,119 individuals out of a total workforce that, across the EU, reaches 24,145,727. In contrast, countries such as Luxembourg boast a 45 percent job share in foreign-controlled firms, with Slovakia and the Czech Republic following closely at 28 percent.

Economic Output Analysis

In terms of economic contribution, these enterprises generated a total value added of €3.5 billion in Cyprus, a small fraction compared to the overall EU total of €2.39 trillion. Notably, Ireland leads with 71 percent of its value added stemming from foreign-controlled firms, followed by Luxembourg at 61 percent and Slovakia at 50 percent. On the lower end, France, Italy, Greece, and Germany exhibit values below 20 percent.

Domestic Versus Foreign Ownership

The data underscores Cyprus’s heavy reliance on domestically controlled enterprises for both employment and economic output. However, it is important to note that certain businesses might be owned by foreign nationals who have established companies under Cypriot jurisdiction. As a result, these firms are classified as domestically controlled despite having foreign ownership or management components.

Conclusion

This analysis emphasizes the unique role that foreign-controlled enterprises play within the Cypriot economy. While their overall impact is limited compared to some EU counterparts, the presence of these companies continues to contribute significantly to the island’s economic landscape.

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