Breaking news

Global Energy Consumption In 2024 Surpasses All Previous Decade

Global energy consumption soared in 2024, surpassing the entire previous decade, driven by a surge in electricity demand and declining oil use, as reported by the International Energy Agency (IEA).

Key Insights

  • Energy demand increased by 2.2% in 2024, nearly double the average rise between 2013 and 2023.
  • Oil demand fell below 30% for the first time in 50 years, marking a significant shift.
  • Electricity usage climbed over 4%, equating to more than Japan’s annual consumption—an all-time high outside recession recovery years.
  • The electricity boom is attributed to increased usage of cooling systems due to record temperatures, growing industrial needs, data centers, AI, and transport electrification.

Impactful Trends

IEA Chief Fatih Birol noted the rapid growth in electricity use has reversed the trend of declining energy consumption in developed economies.

Emerging Stories

One in five cars sold globally is electric, with a projected sales increase of over 25% in 2024.

Renewables and nuclear powered 80% of the additional electricity use in 2024, now making up 40% of global electricity production for the first time.

Gas consumption also rose significantly—by 115 billion cubic meters, a 2.7% increase over the previous decade’s average.

Economic Contributions

Emerging and developing economies accounted for 80% of the global energy consumption rise, despite a slowdown in China’s growth.

In developed nations, consumption grew by 1% following years of decline, highlighting revitalized demand.

TikTok Elevates Songwriters With Enhanced Profile Features

Introducing Enhanced Visibility For Songwriters

TikTok is poised to transform the way songwriters promote their craft by integrating a suite of new features designed to highlight their musical works on the platform. Now in beta, the update includes a dedicated “Songwriter” label and a specialized profile tab that showcases their songs, allowing creators to build a more compelling narrative around their artistry.

Survey-Driven Innovation

The enhancements stem from extensive research, with TikTok surveying over 870 songwriters and conducting in-depth interviews to identify the key needs in profile building and monetization. Supplementary data from an independent study further confirmed that more than half of social media-savvy songwriters rely on TikTok for profile promotion. Such rigorous market research underpins TikTok’s commitment to driving tangible benefits for creative professionals.

Selective Rollout and Strategic Partnerships

At present, only a limited group of publishing partners and songwriters have access to the new features. Interested parties must join a waitlist to take part in this initiative, emphasizing TikTok’s strategy of fostering an exclusive ecosystem that prioritizes high-quality content and strategic industry alliances.

Competitive Momentum In The Music Streaming Arena

TikTok’s new tools arrive at a time when competitors are also enhancing their songwriter engagement. Spotify, for instance, has been offering dedicated features for songwriters over the years, while Tidal recently expanded its offerings by introducing royalty tracking capabilities. Despite discontinuing its TikTok Music streaming service last year, the platform continues to serve as a vital hub for music discovery and artist promotion.

Empowering Creative Storytelling

“We are passionately committed to supporting songwriters at TikTok, which is why we built these tools to celebrate and elevate their work on our platform,” stated TikTok’s Global Head of Music Publishing Licensing and Partnership. By enabling songwriters to seamlessly integrate their musical narrative with their personal content, TikTok is not only enhancing profile visibility but also building a more engaging, multi-dimensional user experience.

As TikTok continues to innovate, these developments are set to redefine how songwriters connect with their audiences and manage their creative endeavors, reaffirming the platform’s role as a pivotal force in the digital music landscape.

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