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Global Electricity Demand To Outpace Japan’s Total Consumption By 2027

Global electricity demand is projected to increase by 4% annually until 2027, a rate that surpasses Japan’s entire current electricity consumption. According to the International Energy Agency (IEA), the rapid rise in demand is expected to be mitigated somewhat by a shift toward low-emission energy sources like renewables and nuclear power.

Emerging Economies Lead Demand Growth

The vast majority of this demand growth will come from emerging and developing economies, with China playing a dominant role, contributing over half of the global increase. China’s electricity consumption is forecast to grow at a 6% annual rate through 2027, largely driven by its energy-intensive industrial sector and booming production of solar panels, batteries, and electric vehicles. India is also expected to play a key role, contributing 10% of global demand growth due to strong economic activity and surging air conditioning use.

Developed Economies Set For A Turnaround

In developed economies, such as the US, electricity demand, which had previously been stagnant, is expected to grow due to the increased electrification of sectors like transportation, heating, and data centers. However, the European Union’s outlook has been revised downward, with expected growth in 2025 now pegged at 1.6%. This reflects a weaker macroeconomic environment, and the EU may not recover to 2021 demand levels until at least 2027, despite a growth rebound in 2024.

Renewables To Meet Growing Demand

Low-emission energy sources, including renewables and nuclear power, are expected to increasingly meet global electricity demand. Solar power is forecast to become the second-largest low-emission source by 2027, after hydropower. Notably, renewables are set to overtake coal as the leading power generation source by 2025, with coal’s share in the energy mix dipping below 33% for the first time in a century, according to the IEA.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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