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Global Clean Energy Surges Past 40%—While Trump Backs Fossil Fuels

Clean energy has hit a historic milestone, with renewables and nuclear power generating 40.9% of global electricity in 2024, according to a new report from energy think tank Ember. The rapid expansion of clean energy continues despite a policy shift in the U.S., where the Trump administration is doubling down on fossil fuels.

Key Facts

  • Renewable energy surged by 858 terawatt hours (TWh) in 2024, a 49% jump from the previous record of 577 TWh in 2022.
  • Solar power remains the fastest-growing electricity source for the 20th consecutive year, expanding by 29% year-on-year.
  • Despite its rapid rise, solar still accounts for just 6.9% of low-carbon electricity, while hydroelectric power leads at 14.3%, followed by nuclear (9%) and wind (8.1%).
  • Nuclear energy has hit its lowest share of clean energy in 45 years.

Quote Of Note

“Solar energy has become a driver of the global energy transition. In just three years, solar power generation has doubled, surpassing 2,000 TWh in 2024. While some countries are stepping back from their climate commitments, the economic advantages of renewables are creating unstoppable global momentum.” — Phil McDonald, Managing Director of Ember

China And India Lead As U.S. Stalls

While Washington pivots back toward fossil fuels, China and India are accelerating their clean energy transformation. China alone accounted for more than half of the world’s solar power growth in 2024, with renewables meeting 81% of its increasing electricity demand. Meanwhile, India’s solar capacity doubled in 2023, reinforcing the role of emerging economies in reshaping global energy markets.

“The future of the global energy system is being shaped in Asia,” says Professor Xunpeng Shi, president of the International Society for Energy Transition Research. “Their growing reliance on renewables marks a turning point that will accelerate the decline of fossil fuels worldwide.”

Market Forces Vs. Politics

Even as the Trump administration pushes fossil fuels, market forces continue to tip the scales in favor of renewables. The falling costs of solar and battery storage, combined with surging energy demand from AI, data centers, and electric vehicles, are reinforcing clean energy’s dominance.

“Despite geopolitical and economic challenges, the renewable energy industry added another 858 TWh last year—more than the combined electricity consumption of the UK and France,” says Bruce Douglas, CEO of the Global Renewables Alliance.

The Inevitable Shift

Federal policies in the U.S. may slow domestic renewable expansion, but the global trajectory is clear: clean energy growth is outpacing electricity demand, signaling the beginning of a permanent decline in fossil fuel reliance.

Ember’s latest report confirms a stark reality: clean technologies—not coal, oil, or gas—are driving global economic growth. As the world moves forward, the U.S. risks falling behind in the race to lead the clean energy economy.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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