A cohort of 20 former Snap executives and innovators has united to introduce Ghost Angels, a new investment fund targeting the future of social media. The fund, which has already supported five companies and plans to invest in at least 15 more over the coming year, remains discreet about its total capital raised.
Strategic Formation And Diverse Expertise
Founded in 2025 by former Snap global partnerships executive and current Microsoft AI executive Max Rivera, Ghost Angels brings together approximately 20 former Snap leaders, operators and founders. Among the founding members are Alexandra Levitt, who previously led Snap’s corporate accelerator, and former Snap product and design leader Will Wu. The fund aims to leverage the operational and product expertise of its members to support early-stage founders building consumer technology companies.
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Redefining Social Media Dynamics
Rivera argues that social media is entering a new phase, with platforms increasingly separating content distribution from community building. Rather than relying solely on advertising-driven business models, many emerging startups are experimenting with subscriptions, usage-based pricing, tokenized economies and other alternative monetization strategies. According to Rivera, smaller teams are also able to launch and iterate products more quickly, creating opportunities for new entrants to challenge established platforms.
Embracing AI-Driven Innovation
Ghost Angels is primarily targeting pre-seed and seed-stage AI startups focused on consumer and social applications. The fund believes artificial intelligence can reshape how users discover content, interact with communities and create digital experiences. Support from former Snap executives is particularly valuable for founders navigating challenges around engagement, product design and platform growth, Rivera said.
Future-Forward Strategies
Alongside investments in AI-powered social products, Ghost Angels is backing companies developing AI-native content formats and creative tools across industries, including music, gaming, sports and fashion. The fund sees generative AI as a way to lower barriers to content creation and distribution while enabling new forms of digital engagement. Its investment strategy reflects broader shifts across the technology sector, where entrepreneurs are increasingly building specialized communities and niche platforms rather than competing directly with large social networks.
