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Gender Equality Remains A Top Priority, Says Cypriot President

Gender equality remains a core priority for the Government, President Nikos Christodoulides stated on Wednesday during the presentation of the Commissioner for Gender Equality Josie Christodoulou’s report for March–December 2023.

Highlighting the Government’s commitment, President Christodoulides remarked, “There is still much work ahead, but we are encouraged by the progress we’re seeing. It is precisely these results that compel us to continue.” He emphasized that the report’s findings would be thoroughly examined by the Secretariat for Monitoring the Government’s Work to identify obstacles and inefficiencies, ensuring they are addressed in the 2025 annual planning.

Commissioner Christodoulou underscored the Government’s integrated approach, noting that policies promoting work-life balance, the increasing number of women in the Council of Ministers, education reforms, and comprehensive measures to combat violence against women are accelerating progress toward true gender equality. She also informed the President that Cyprus had climbed to 20th place in the European Institute for Gender Equality rankings this year.

“By integrating gender considerations across all Ministries and Deputy Ministries, we are advancing toward substantive equality between women and men,” Christodoulou said while acknowledging that significant challenges remain.

Deputy Minister to the President, Irene Piki, also attended the meeting, reflecting the Government’s united front on gender equality.

A Broader Perspective

While Cyprus doubles down on its commitment to gender equality, the global narrative presents a contrasting picture. In recent months, some companies and institutions have shifted away from Diversity, Equity, and Inclusion (DEI) initiatives, citing either a re-evaluation of priorities or criticism of their efficacy. Cyprus’ steadfast focus on equality amidst this backdrop serves as a reminder that achieving substantial change requires persistence, adaptability, and a clear vision—values that remain at the heart of the Christodoulides administration’s policies.

Truecaller Expands Strategic Portfolio With New Esim Services For Global Travelers

Innovative Expansion In Mobile Connectivity

Truecaller, the renowned caller ID service provider, has launched a new suite of eSIM services tailored for global travelers. This move is a critical component of the company’s broader strategy to diversify revenue streams amid a challenging advertising market.

Strategic Diversification And Robust Product Offerings

New eSIM plans range from 1 GB packages valid for seven days to larger 20 GB plans covering a 30-day period. Services are initially available across 29 countries, including Italy, Sweden, Spain, France and Germany. International travellers are the primary target audience, particularly users seeking alternatives to traditional roaming services.

Targeted Global Rollout And Regulatory Nuances

Despite being one of Truecaller’s largest markets, India was excluded from the initial rollout because of local telecom regulations. Management’s approach reflects a focus on markets with more accessible regulatory frameworks for digital telecom services.

Leveraging Established Partnerships And Trust

Support for the platform comes through partnerships with Telna and Telness Tech. Truecaller Chief Operating Officer Fredrik Kjell said the company’s existing user base provides a major advantage in the growing travel eSIM segment. More than 500 million people already use the platform each month, allowing Truecaller to introduce additional services directly within its existing ecosystem, according to Kjell.

Positioning For Resilient Revenue Streams

Recent expansion efforts follow weaker advertising performance and workforce reductions at the company. Subscription products and premium services, including AI Assistant and Family Protection, have become increasingly important as Truecaller seeks to diversify monetisation channels.

Competitive Landscape And Future Outlook

Competition in the eSIM market continues to intensify with companies such as Airalo, Holafly, Roamless and NordVPN’s Saily service expanding globally. Truecaller’s strategy focuses on leveraging its large international user base while broadening its role beyond caller identification into mobile connectivity and digital communication services.

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