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Francoise Bettencourt Meyers Steps Down from L’Oréal Board, Son Jean-Victor to Succeed Her

Françoise Bettencourt Meyers, the heiress to L’Oréal and Europe’s richest woman, is stepping down from the company’s board after nearly three decades. She will pass the vice-chairmanship to her son, Jean-Victor Meyers, while Alexandre Benais, deputy CEO of Téthys Invest, will take her seat on the board. The changes, announced alongside L’Oréal’s fourth-quarter earnings report, will take effect following a shareholder vote in April.

A Legacy at L’Oréal

Bettencourt Meyers, 71, has been a board member since 1997 and vice-chair since 2020. As the granddaughter of L’Oréal’s founder, she inherited a 35% stake in the company in 2017, following the passing of her mother, Liliane Bettencourt—once the world’s richest woman.

Beyond business, she is an author and philanthropist, known for her five-volume study of the Bible and a genealogy of Greek gods. She also leads her family’s foundation, which funds advancements in science and the arts.

A Fortune Built On Beauty

Bettencourt Meyers ranks as the world’s second-richest woman, with a net worth of $76.1 billion, trailing only Alice Walton of Walmart.

Her family has played a pivotal role in France’s cultural heritage, notably donating $226 million to restore Notre Dame Cathedral after its devastating 2019 fire.

As she steps back, the next generation is set to take over—a dynasty in transition, but still firmly in control of one of the world’s most powerful beauty empires.

Bitcoin Surges 23% In A Week As Investor Optimism Returns

Bitcoin was on track for a weekly gain of around 23% on Friday as a series of positive macroeconomic and policy developments boosted investor sentiment.

The cryptocurrency was trading about 6% higher at roughly $77,000, up from around $62,800 at the start of the week. Crypto-related stocks also rallied, with Coinbase and Circle gaining more than 9%, while Strategy rose 7%.

Macro Factors Fuel Rally

Bitcoin’s latest surge began Wednesday after Treasury yields fell sharply following a major intervention by the U.S. Treasury in the bond market. Lower yields eased pressure on risk assets and helped trigger a broader move into cryptocurrencies.

The rally was further amplified by a major short squeeze. Around $2.7 billion in crypto short positions were liquidated, according to CoinGlass.

Max Stuedlein, head of Partnerships at Sygnum APAC, said the move reflected an alignment of macroeconomic and policy catalysts, including the Treasury’s decision to increase buybacks of longer-dated government debt.

Clarity Act Boosts Sentiment

Investor confidence improved further on Thursday as the White House and crypto industry leaders made a final push to advance the Clarity Act in the coming weeks.

The legislation is widely viewed as a potential catalyst for the crypto market, although its chances of passing remain relatively limited.

Despite the rally, bitcoin remains well below its 2026 high of $94,820 reached in January and its all-time high of $126,198, set last October.

Analysts See More Volatility Ahead

Lucy Gazmararian, founder and managing partner at Token Bay Capital, said the crypto market may be approaching the end of its bear cycle.

She expects bitcoin could experience one more decline of around 20% before the market turns, pointing to historical cycles and the recent liquidation of heavily leveraged short positions.

Gazmararian also described bitcoin as a long-term hedge against monetary debasement, while warning that its short-term price remains highly volatile and driven by market cycles.

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