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France Urges EU Response To US With Big Tech Focus

France is urging the European Union to take action against American tech giants in response to U.S. President Donald Trump’s tariffs, potentially widening the ongoing trade war in the crucial services sector. As the largest trading partner of the U.S., the EU is pledging to respond to Trump’s 20% tariff on the bloc’s exports.

French government spokesperson, Sophie Prima, mentioned that while the specific measures and targeted products are still under discussion among EU members, a focus on digital services—which currently remain untaxed—could be considered.

This move to integrate the American Big Tech into the transatlantic trade conflict could intensify existing tensions. Previously, French President Emmanuel Macron highlighted that although the U.S. has a trade deficit in goods with the EU, it holds a significant surplus in services.

In 2019, France clashed with Trump by taxing digital services, impacting giants like Alphabet’s Google and Meta. The issue has historically split the EU, with some countries supporting France’s stance while others, like Germany, oppose it. The complexity arises as tax decisions would require unanimity among all 27 EU members, which has been a challenging feat.

Prima indicated a European response targeting services could be ready by the end of April. “We have equipped ourselves with new tools in Europe,” she stated, referring to mechanisms designed to deter coercive measures.

Genikes Insurance Wins Two Global Banking And Finance Awards

Genikes Insurance received two distinctions at the Global Banking and Finance Awards 2026, winning Best General Insurance Company in Cyprus and Best Insurance Website Cyprus. The awards reflect the company’s position within the Cypriot insurance market as well as its broader digital transformation strategy focused on expanding online services and improving customer experience.

Market Leadership And Digital Transformation

Genikes Insurance has invested in developing a more modern digital platform designed to simplify key insurance services, including policy issuance and online claims management. The company said the upgraded platform aims to improve efficiency and accessibility while strengthening its position within an increasingly competitive insurance sector.

Customer-Centric Approach

Commenting on the recognition, General Manager Christiana Agrotis said the company continues focusing on reliability, innovation and customer-focused services tailored to the needs of the Cypriot market. According to Agrotis, the recognition of the company’s digital platform also reflects the trust customers place in its services and broader insurance offering.

Technology-Driven Innovation

The updated website was designed to provide simpler navigation and improved access to insurance information and digital services. Company officials said the platform forms part of broader efforts to integrate technology more closely into customer service and operational processes. Genikes Insurance added that it remains focused on strengthening long-term customer relationships while continuing investments in digital capabilities and service development.

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