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France Urges EU Response To US With Big Tech Focus

France is urging the European Union to take action against American tech giants in response to U.S. President Donald Trump’s tariffs, potentially widening the ongoing trade war in the crucial services sector. As the largest trading partner of the U.S., the EU is pledging to respond to Trump’s 20% tariff on the bloc’s exports.

French government spokesperson, Sophie Prima, mentioned that while the specific measures and targeted products are still under discussion among EU members, a focus on digital services—which currently remain untaxed—could be considered.

This move to integrate the American Big Tech into the transatlantic trade conflict could intensify existing tensions. Previously, French President Emmanuel Macron highlighted that although the U.S. has a trade deficit in goods with the EU, it holds a significant surplus in services.

In 2019, France clashed with Trump by taxing digital services, impacting giants like Alphabet’s Google and Meta. The issue has historically split the EU, with some countries supporting France’s stance while others, like Germany, oppose it. The complexity arises as tax decisions would require unanimity among all 27 EU members, which has been a challenging feat.

Prima indicated a European response targeting services could be ready by the end of April. “We have equipped ourselves with new tools in Europe,” she stated, referring to mechanisms designed to deter coercive measures.

Uber CEO Redefines Corporate Innovation Through AI Empowerment

Uber’s Code-Driven Transformation

Uber CEO Dara Khosrowshahi says the company should be understood less as a ride-hailing platform and more as a large technology system built and maintained by engineers. Speaking on The Diary of a CEO podcast with Steven Bartlett, he described how software development remains central to Uber’s operations and long-term strategy.

Embracing AI As A Preparation Tool

Khosrowshahi explained that some internal teams use an AI tool informally referred to as “Dara AI” to simulate executive feedback during preparation meetings. The system allows teams to test presentations and refine arguments before final reviews. The approach reflects Uber’s broader focus on using AI to improve internal decision-making and workflow efficiency.

Engineering As The Architectural Backbone

According to Khosrowshahi, around 90% of Uber’s engineers are already using AI tools in their daily work, while roughly 30% are considered advanced users applying AI to redesign parts of the company’s infrastructure. The shift positions engineers not only as builders of existing systems but also as key drivers of future product and platform development.

Productivity Redefined

Khosrowshahi noted that AI adoption is significantly improving engineering productivity and accelerating development cycles. The company views these tools as a way to optimize processes rather than replace technical expertise.

Uber’s internal use of AI illustrates how large technology companies are integrating automation into core operations while reshaping how teams collaborate and ship products.

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