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Forbes Middle East Unveils 100 Most Powerful Businesswomen Of 2025

Forbes Middle East has unveiled its much-anticipated 2025 ranking of the region’s top businesswomen, spotlighting influential leaders reshaping industries and driving meaningful transformation. The list was based on business size, individual accomplishments, leadership impact, and corporate social responsibility initiatives.

Top Spot For Hana Al Rostamani

For the third consecutive year, Hana Al Rostamani, Group CEO of First Abu Dhabi Bank (UAE’s largest bank by assets), claims the top position. In addition to retaining her position in the Forbes Middle East ranking, she was also featured on Forbes’ 2024 list of the World’s Most Powerful Women, securing the 60th position globally. Under her leadership, the bank achieved an impressive $3.5 billion in net profits and $334.8 billion in assets in the first nine months of 2024.

Rising Stars In The Top 10

Shaikha Khaled Al Bahar of NBK Group and Shaista Asif, cofounder and Group CEO of PureHealth Holding, take the second and third spots respectively, completing the top three.

The top 10 remains largely unchanged from last year, with Tayba Al Hashemi of ADNOC Offshore, Alisha Moopen of Aster DM Healthcare GCC, and Suzanne Al Anani of Dubai Aviation Engineering Projects (DAEP) making their debut in the top 10. In total, 27 new leaders have joined the list this year.

A Diverse And Powerful Group Of Women

This year’s list features 100 women from 32 sectors and 29 nationalities, underlining the diversity of talent driving the region’s progress. The banking and financial services sector leads with 25 entries, followed by healthcare and technology with nine each, and venture capital with five. Remarkably, 40% of the top 10 women are from the banking and financial services sector. Notably, Shaista Asif (PureHealth Holding) and Alisha Moopen (Aster DM Healthcare GCC) are the only non-Arab women in the top 10.

UAE Leads With 46 Leaders

The UAE continues to dominate, with 46 of the women on the list hailing from the country, solidifying its status as a global business hub. Egypt follows with 18 influential women, and Saudi Arabia claims nine entries. Egyptians lead in representation, followed by Emiratis and Lebanese women.

Empowering Women Through Initiatives

Several of the leaders have focused on upskilling and creating opportunities for women. Susana Rodriguez Puerta launched the ‘sAIdaty’ initiative in collaboration with the Dubai Business Women Council, aimed at providing 500 female council members in the UAE with AI skills. Similarly, Lamia Tazi of SOTHEMA collaborated with the Foundation for Research, Development, and Innovation in Science and Engineering to provide scholarships to PhD students from low-income backgrounds.

Click here for the full list.

Alpha Bank Reorganizes Retail Banking And Branch Operations

Alpha Bank announced changes to its retail banking model, restructuring branch operations and service delivery. The update focuses on customer service, branch roles, and integration of digital tools.

Strategic Overhaul Of Banking Services

The changes reflect a shift in how retail banking services are organized and delivered. Alpha Bank said it is strengthening its retail strategies division to coordinate commercial activity and support its branch network. The model is designed to align services with changing customer needs and improve product delivery.

Revitalizing The Branch Network

Branches are being repositioned from transaction-focused locations to advisory and business-development centres. The new structure includes five directorates and 25 regional units, aimed at improving local coverage and coordination. The approach is intended to increase customer engagement and support regional economic activity.

Empowering Clients And Advancing Technology

The bank is expanding the role of branch staff in advisory services and centralizing commercial planning. Digital tools are being integrated to support remote services and improve efficiency. These include contactless ATM transactions and other features designed to reduce processing time and support customer interaction.

Committing To Excellence And Development

The transformation includes investment in employee training and development. CEO Vassilis Psaltis said the changes aim to expand staff responsibilities and improve response to customer needs. He added that the updated model positions branches as part of local economic activity while supporting customer service.

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