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Flo Health Secures $200M Investment From General Atlantic, Signaling A New Era In Femtech

by THEFUTURE.TEAM

July 31, 2024

In a landmark move for the femtech industry, Flo Health has secured a $200 million investment from General Atlantic, a leading global growth equity firm. This significant capital infusion marks a pivotal moment for the company, underscoring the growing recognition and potential of technology dedicated to women’s health.

Founded in 2015, Flo Health has swiftly risen to prominence with its innovative mobile application designed to track menstrual cycles, ovulation, and overall reproductive health. The app has garnered over 230 million downloads globally, making it a crucial tool for millions of women seeking to manage their health more effectively. This investment from General Atlantic is poised to propel Flo Health into its next phase of growth, enabling it to expand its product offerings and enhance its technological capabilities.

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General Atlantic’s decision to invest such a substantial sum is indicative of the broader trends within the femtech sector. The femtech market, which includes a range of products and services aimed at improving women’s health, is projected to grow exponentially over the next decade. The increasing awareness of women’s health issues, coupled with advancements in technology, has created a fertile ground for innovation and investment. By backing Flo Health, General Atlantic is not only supporting a single company but also signalling confidence in the sector’s future.

Yaroslava Goncharova, CEO of Flo Health, expressed enthusiasm about the partnership with General Atlantic, stating, “This investment will allow us to accelerate our mission of improving the health and wellbeing of women globally. We are excited to leverage General Atlantic’s expertise and resources to further enhance our product and reach more women around the world.”

Flo Health’s success is rooted in its user-centric approach, leveraging data science and artificial intelligence to provide personalised health insights. The app’s features include symptom tracking, health predictions, and educational content, all designed to empower women with knowledge about their bodies. With the new funding, Flo Health plans to deepen its AI capabilities, enhance its user experience, and expand its educational content, ensuring it remains at the forefront of the femtech industry.

General Atlantic, known for its strategic investments in technology and healthcare, sees Flo Health as a strategic addition to its portfolio. Sandeep Naik, Managing Director and Head of India & Southeast Asia at General Atlantic, highlighted the potential for growth in the femtech space. “Flo Health is at the intersection of healthcare and technology, addressing a significant market need with its innovative solutions. We believe in the company’s vision and are committed to supporting its growth trajectory.”

The $200 million investment also reflects a broader shift in the investment landscape, where gender-specific health solutions are gaining traction among investors. The femtech sector, which has historically been underfunded, is now witnessing increased interest and funding, signalling a positive change in how women’s health is valued and supported.

Flo Health’s journey from a startup to a leading player in femtech exemplifies the transformative potential of technology in healthcare. With General Atlantic’s backing, the company is well-positioned to continue its upward trajectory, driving innovation and improving health outcomes for women worldwide. As Flo Health embarks on this new chapter, the femtech industry will undoubtedly be watching closely, anticipating the strides the company will make in advancing women’s health.

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Cyprus Advances Legislation To Safeguard National Security Against Foreign-Controlled Enterprises

by THEFUTURE.TEAM

February 20, 2026

Cyprus is poised to implement significant changes to its corporate registration process amid rising national security concerns. New legislation under discussion will empower authorities to block the registration of companies controlled by non-EU nationals, with a particular focus on entities where Turkish individuals hold the ultimate beneficial ownership.

Targeted Reforms And Enhanced Scrutiny

Lawmakers have raised concerns about potential espionage risks and the strategic acquisition of immovable property by companies linked to Turkish interests. Parliamentary discussions referenced multiple cases in which companies with Turkish ultimate beneficial owners were registered in Cyprus. Registrar of Companies Irini Mylona-Chrysostomou said authorities are already monitoring attempts by individuals with such connections to establish companies, with the registrar’s office coordinating with district authorities before approvals are granted.

Regulatory Adjustments To Combat Loopholes

A key component of the proposed reforms is stricter disclosure requirements for Turkish nationals acting as ultimate beneficial owners of companies or partnerships operating in Cyprus. In line with EU Anti-Money Laundering directives, the framework requires identification of any natural person holding more than 25% of shares or voting rights. Officials say the measures aim to close existing loopholes and strengthen oversight. Two separate bills are under review, one focused on corporate entities and another covering partnerships. The proposed legislation would also allow authorities to remove companies from the registry when national security concerns arise.

Calls For Swift Legislative Action

Several political figures have called for rapid adoption of the reforms. DIKO MP Zacharias Koulias, Chair of the House Audit Committee, argued that the issue has remained unresolved for too long and urged lawmakers to approve the measures before parliament dissolves in April ahead of legislative elections. AKEL representative Christos Christofides said authorities are already reacting to developments rather than preventing them, warning that acquisitions of land near sensitive locations such as airports and military facilities raise broader security concerns.

Evolving Real Estate Dynamics

The proposed changes come amid increased scrutiny of foreign investment in Cyprus’ real estate market. Recent data shows that non-EU nationals, including investors from Lebanon, Israel, Russia and China, account for more than one-quarter of property transactions recorded in 2024. Officials note that companies controlled by non-EU beneficiaries are often classified as domestic entities, a factor that complicates oversight and has prompted calls for clearer regulation.

The forthcoming legislative measures reflect a broader trend in European regulatory practices, balancing open economic policies with strong safeguards to protect national interests. As Cyprus navigates these challenges, the new rules promise to build a more resilient framework to counter potential threats posed by unscrupulous foreign investments.