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Fintech Stocks Slide Amid Tariff Uncertainty

Market Volatility Raises Concerns Over Consumer Credit and Loan Repayments. Financial technology companies—including Robinhood and buy now, pay later (BNPL) provider Affirm—have been caught in the crosshairs of President Donald Trump’s sweeping tariff policy, with shares tumbling as investors brace for economic uncertainty.

Fintech Faces Growing Pressure

Since Trump’s April 2 tariff announcement, global markets have been rattled, sparking fears of higher consumer prices, weaker demand, and a potential recession. Fintech firms, which rely on consumer spending and loan repayments, are particularly vulnerable to economic downturns.

  • Affirm (AFRM.O) shares have dropped over 21%, reflecting investor concerns over BNPL customers’ ability to repay loans.
  • Robinhood (HOOD.O) is down more than 17%, as its revenue from debit and credit card transactions could decline with softer consumer spending.
  • SoFi (SOFI.O) has lost nearly 20%, given its exposure to personal loans and banking services.

“A recession typically hits mass-market consumer businesses—including fintechs—harder than other sectors, as lower-income consumers cut back first,” said James Ulan, director of research at PitchBook.

Delinquencies On The Rise?

For credit-extending fintechs like Affirm and SoFi, the key concern is rising delinquency rates.

  • Affirm reported 2.5% of its monthly loans were delinquent by over 30 days as of December 31—slightly up from the previous year.
  • SoFi said 0.55% of its personal loans were delinquent by more than 90 days in the same period.
  • For comparison, banks reported a 2.75% delinquency rate on consumer loans, according to the Federal Reserve.

“With renewed inflation, excess cash flows are squeezed, and the ability to service debt weakens,” said John Hecht, analyst at Jeffries.

A Silver Lining?

Despite the turbulence, some analysts see a potential upside. If tariffs push Treasury yields lower, borrowing costs for fintech lenders could drop, making credit extension less risky.

“This could have unintended positive consequences for fintech stocks,” said Dan Dolev, senior analyst at Mizuho, arguing that markets may be overreacting.

Investors are also watching for potential negotiations on tariffs, which could ease recession fears and help stabilize fintech stocks.

“The real damage so far is mostly psychological,” said Nick Thompson, research analyst at Intro-act. “If we see quick relief, markets could rebound fast.”

Short-Form Video Unleashed: Transforming The Living Room Experience

The Mobile Origins Of A Big-Screen Revolution

Short-form vertical videos, initially designed for smartphone viewing, are increasingly gaining traction on larger screens as viewing habits continue evolving across digital platforms. YouTube said audiences now watch more than 2 billion hours of Shorts content on televisions every month, highlighting the growing role of connected TV devices in short-form video consumption. The figures reflect a broader shift in how viewers engage with mobile-first formats beyond traditional smartphone environments.

Expanding Horizons In The Living Room

According to Kurt Wilms, television has become YouTube’s fastest-growing screen category. The company said integrated recommendations and search functions on smart TV interfaces are increasingly exposing users to Shorts content, even when viewers did not originally intend to watch short-form videos. As a result, living room viewing is becoming a larger part of YouTube’s overall content ecosystem.

Innovative Adjustments For Enhanced Engagement

To support this transition, YouTube has introduced interface changes designed specifically for larger screens. Features, including side-by-side comments and expanded layouts, aim to create a more interactive viewing experience while also improving engagement opportunities for creators. Sarah Ali said the updated viewing experience is intended to help creators expand audience reach across global markets and connected devices.

The Convergence Of Audio And Visual Media

Growth in living room consumption is also extending beyond short-form video into podcasting and long-form creator content. YouTube reported that viewers spent more than 700 million hours watching podcasts on living room devices during 2025, up from 400 million hours the previous year. At the same time, streaming platforms including Netflix are increasing investments in video podcasts and creator-led programming through partnerships with companies such as iHeartMedia, Barstool Sports and Spotify. The trend reflects a broader convergence between mobile-first content formats, streaming television and creator-driven media ecosystems.

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