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Financial Literacy In Focus As Europe Seeks To Mobilise Savings

Financial literacy and savings were among the key topics discussed at an event hosted by the Central Bank of Cyprus, as European policymakers continue efforts to strengthen the Savings and Investment Union.

The discussion comes at a time when rising living costs, inflation, and broader economic developments are drawing attention to household finances and long-term savings across Europe.

Europe’s Savings Challenge Comes Into Focus

The role of financial education for citizens and the wider economy was at the center of an event hosted yesterday by the Central Bank of Cyprus. The discussion took place at a particularly important moment for Europe, as policymakers intensify efforts to strengthen the Savings and Investment Union, a framework designed to channel the substantial savings of European citizens into productive investments that can support growth, innovation and the global competitiveness of the European economy.

A Roundtable On Trust, Access And Behavior

The roundtable that followed, moderated by University of Cyprus professor Andreas Mylidoni, brought together Central Bank of Cyprus Governor Christodoulos Patsalides and Bank of Greece Governor Yannis Stournaras. Their discussion focused on the challenge Europe faces in converting savings into investment, as well as the importance of financial education in shaping more resilient economic behavior.

Why Savers Still Prefer Deposits

Patsalides said several factors continue to influence investment behaviour, including financial knowledge, perceptions of risk, confidence levels, and long-established saving habits. According to available data, households in Cyprus and across Europe continue to favour bank deposits because of their liquidity and perceived safety. Investing, by contrast, is often viewed as more complex and less accessible to the average saver.

Banks As A Bridge, Not A Rival

Addressing the role of the banking sector, Patsalides said banks should act as a link between savers and investment opportunities. He noted that the Savings and Investment Union is intended to complement existing funding channels rather than replace them, while also broadening the options available to households and businesses.

Trust, transparency, and access remain important factors in encouraging wider participation. At the same time, fragmentation across European capital markets continues to present challenges for investors and financial institutions.

Europe’s Investment Gap Versus The United States

Stournaras argued that strong banking systems and well-developed capital markets can support higher investment levels, productivity growth, and economic activity. Comparing Europe with the United States, he noted that European economies continue to lag in investment, particularly in innovative and productive sectors.

In this context, the Savings and Investment Union aims to deepen capital markets while maintaining the central role of banks within the financial system. Measures under discussion include automatic enrolment in occupational pension schemes and the creation of a Savings and Investment Account with common features across EU member states.

Financial Education As Economic Infrastructure

Stournaras also highlighted financial literacy as a priority for the Bank of Greece, supported through programmes focused on education, public information, and research.

According to the governor, improving financial knowledge can help citizens make more informed financial decisions while strengthening confidence in financial institutions and the broader economy.

Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

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