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Financial Literacy In Focus As Europe Seeks To Mobilise Savings

Financial literacy and savings were among the key topics discussed at an event hosted by the Central Bank of Cyprus, as European policymakers continue efforts to strengthen the Savings and Investment Union.

The discussion comes at a time when rising living costs, inflation, and broader economic developments are drawing attention to household finances and long-term savings across Europe.

Europe’s Savings Challenge Comes Into Focus

The role of financial education for citizens and the wider economy was at the center of an event hosted yesterday by the Central Bank of Cyprus. The discussion took place at a particularly important moment for Europe, as policymakers intensify efforts to strengthen the Savings and Investment Union, a framework designed to channel the substantial savings of European citizens into productive investments that can support growth, innovation and the global competitiveness of the European economy.

A Roundtable On Trust, Access And Behavior

The roundtable that followed, moderated by University of Cyprus professor Andreas Mylidoni, brought together Central Bank of Cyprus Governor Christodoulos Patsalides and Bank of Greece Governor Yannis Stournaras. Their discussion focused on the challenge Europe faces in converting savings into investment, as well as the importance of financial education in shaping more resilient economic behavior.

Why Savers Still Prefer Deposits

Patsalides said several factors continue to influence investment behaviour, including financial knowledge, perceptions of risk, confidence levels, and long-established saving habits. According to available data, households in Cyprus and across Europe continue to favour bank deposits because of their liquidity and perceived safety. Investing, by contrast, is often viewed as more complex and less accessible to the average saver.

Banks As A Bridge, Not A Rival

Addressing the role of the banking sector, Patsalides said banks should act as a link between savers and investment opportunities. He noted that the Savings and Investment Union is intended to complement existing funding channels rather than replace them, while also broadening the options available to households and businesses.

Trust, transparency, and access remain important factors in encouraging wider participation. At the same time, fragmentation across European capital markets continues to present challenges for investors and financial institutions.

Europe’s Investment Gap Versus The United States

Stournaras argued that strong banking systems and well-developed capital markets can support higher investment levels, productivity growth, and economic activity. Comparing Europe with the United States, he noted that European economies continue to lag in investment, particularly in innovative and productive sectors.

In this context, the Savings and Investment Union aims to deepen capital markets while maintaining the central role of banks within the financial system. Measures under discussion include automatic enrolment in occupational pension schemes and the creation of a Savings and Investment Account with common features across EU member states.

Financial Education As Economic Infrastructure

Stournaras also highlighted financial literacy as a priority for the Bank of Greece, supported through programmes focused on education, public information, and research.

According to the governor, improving financial knowledge can help citizens make more informed financial decisions while strengthening confidence in financial institutions and the broader economy.

Eurobank Wins Two Euromoney Awards Following Cyprus Merger

Eurobank has been named Cyprus’ Best Bank for 2026 by Euromoney, while also receiving the award for Best Bank for Large Corporates at the publication’s latest Awards for Excellence.

Merger Marks A Milestone

The awards recognise the bank’s performance during 2025, a year marked by the completion of the legal merger between Hellenic Bank and Eurobank Cyprus. The transaction created Eurobank Limited, which the group says is now Cyprus’ largest banking and insurance organisation, with assets exceeding €28 billion.

Euromoney’s Awards for Excellence evaluate banks’ performance over the previous calendar year, with this edition covering January 1 to December 31, 2025.

Lending, Customers And Digital Growth

Eurobank said its business lending portfolio expanded by around 17 per cent during 2025, while its customer base grew to more than 710,000 retail clients and 11,500 business customers.

The bank also continued its digital expansion, saying more than 96 per cent of transactions are now completed through digital channels, and most financing applications are submitted via its mobile app.

Expanding International Presence

Eurobank also highlighted the opening of its first representative office in India, describing the move as a step toward strengthening business links between Cyprus and India while supporting Cyprus’ role as a gateway to the European Union for Indian businesses and investors.

According to the bank, Euromoney recognised not only the successful completion of the merger but also its lending growth, digital transformation and contribution to Cyprus’ position as an international business and investment hub.

CEO On The Awards

“The Euromoney awards confirm Eurobank’s strong momentum and the successful implementation of our group’s strategy in Cyprus,” Chief Executive Michalis Louis said.

He said the merger strengthened the bank’s ability to support households, businesses and the wider economy, while highlighting continued investment in digital services and the opening of the representative office in India as key milestones during the year.

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