Figma shares experienced a significant 7% jump following a high-profile demonstration by OpenAI CEO Sam Altman at the company’s annual DevDay conference in San Francisco. This surge underscores growing confidence in Figma’s technology as it continues to reshape the design software landscape.
OpenAI Partnership Driving Innovation
During the event, Altman highlighted Figma’s seamless integration with ChatGPT, which boasts over 800 million monthly users. The demonstration showcased how third-party applications can integrate using OpenAI’s Apps SDK, enabling users to initiate commands by simply naming the desired app. “When someone’s using ChatGPT, you’ll be able to find an app by asking for it by name,” Altman stated, illustratively noting that a user could sketch a product flow and command, “Figma, turn this sketch into a workable diagram.”
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This integration is a significant leap forward, positioning Figma as a crucial tool within ChatGPT’s ecosystem where it will not only respond to direct commands but also anticipate user needs by suggesting its own functionality during relevant tasks.
Strategic Enhancements and Market Debut
Figma’s robust performance coincides with a broader strategic vision. The company, which recently made its public market debut on the New York Stock Exchange, is simultaneously advancing its suite of design tools powered by generative AI. By integrating with OpenAI’s and other providers’ models, Figma is streamlining the process for creators to design apps and websites.
Subscribers employing tools that connect with the Apps SDK are set to enjoy uninterrupted sessions within ChatGPT, thanks to streamlined login processes. Moreover, Figma is continuing to evolve its offerings with tools like FigJam, which supports the ongoing development of innovative ideas.
Future Revenue Streams Through Third-Party Integrations
Looking ahead, OpenAI plans to open its platform to software developers, inviting them to submit apps for review later in 2025. This move is anticipated to unlock multiple revenue opportunities by fostering an ecosystem of third-party integrations. Notably, recent announcements such as the new feature enabling direct purchases from Etsy via ChatGPT illustrate the potential for wide-ranging commercial applications.
Figma’s impressive stock movement and strategic advancements signal a compelling convergence of design and AI—a transformation that is likely to redefine operational efficiency and user engagement across various digital platforms.

