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Ferrari’s Next Generation: 40% Of New Buyers Are Under 40

Ferrari is no longer just a dream for seasoned collectors—it’s becoming a status symbol for a younger, affluent audience. CEO Benedetto Vigna revealed that 40% of the luxury automaker’s new buyers are now under 40, a sharp rise from 30% just 18 months ago.

Speaking at CONVERGE LIVE in Singapore, Vigna credited this shift to Ferrari’s evolving appeal and its strategic focus on maintaining exclusivity. Despite growing demand, the Maranello-based company continues to limit production, ensuring its cars remain as coveted as ever.

Exclusivity Drives Desire

Ferrari’s approach to scarcity has long been a hallmark of the brand. Founder Enzo Ferrari famously declared, “We will always deliver one less car than the market demands.” Today, that philosophy remains intact—three-quarters of Ferrari’s sales still go to existing customers.

Vigna shared anecdotes illustrating the anticipation Ferrari buyers face. One 78-year-old client, eager to secure his Ferrari, lamented the two-year wait time. Meanwhile, a younger buyer, 37, wanted to ensure he received his car before turning 40. Vigna’s response? “Don’t worry, you’ll get it when you’re 39.”

The Future Is Electric

Looking ahead, Ferrari is set to make history with the launch of its first fully electric vehicle on October 9. This EV will be one of six new models debuting this year, reinforcing Ferrari’s commitment to offering a mix of combustion, hybrid, and fully electric cars.

While some loyal customers remain hesitant about an electric Ferrari, others see it as the only option. “We’re proud of this decision,” Vigna stated, emphasizing the company’s confidence in its three-tiered approach to the future of performance cars.

Ferrari’s ability to blend tradition with innovation is resonating with a new generation. And as younger buyers continue to flock to the brand, its legendary status is only set to grow.

EU Agrees On Major Overhaul Of Financial Market Supervision

European Union finance ministers have reached agreement on a sweeping package designed to strengthen oversight of the bloc’s financial markets, in a move aimed at reducing fragmentation and improving the flow of capital across borders.

A Push To Deepen Capital Markets

The Market Integration and Supervision Package, or MISP, would grant the European Securities and Markets Authority direct supervision over major market operators that are currently regulated by national authorities. The reforms are intended to make Europe’s capital markets more integrated, more efficient and better able to channel savings into productive investment.

According to the Irish presidency, the package is meant to help savings and investments move more freely across the European Union, improving access to finance for companies while giving households broader opportunities to earn returns on their savings.

What The Reform Would Change

Under the new framework, ESMA would take direct oversight of key trading venues, clearing houses, securities settlement bodies and crypto-asset service providers. The package would also establish a permanent, independent executive board within the regulator, strengthening its institutional capacity.

Market operators would be able to opt into a new EU-wide operating framework. In parallel, the reforms would seek to make national supervision more consistent and update rules governing trading, transaction completion, investment management and the use of blockchain technology.

Why The Agreement Matters

Supporters of deeper capital markets argue that Europe has long paid a price for regulatory inconsistency. While many rules are harmonised across the bloc, differences in enforcement and supervision have contributed to a patchwork system that can make cross-border investment slower and more costly.

A more integrated framework, proponents say, could lower costs for companies seeking funding and broaden the menu of investment options available to savers and institutional investors alike.

Outstanding Questions Remain

Despite the broad agreement, some important details remain unresolved. Trading venues operated by Deutsche Börse, the company behind the Frankfurt stock exchange, may remain outside ESMA’s direct supervision.

Euronews previously reported that Germany had secured an exemption for Deutsche Börse’s domestically focused trading venues, leaving part of the system under regional supervision. The latest announcement did not clarify whether that arrangement will stand.

A Step Forward For The Savings And Investments Union

Dutch Finance Minister Eelco Heinen welcomed the deal, calling it a major advance for the Capital Markets Union and saying Europe had made more progress in 10 months than in the previous 10 years.

The agreement is an important milestone in the Savings and Investments Union, the EU’s broader effort to channel more of Europeans’ savings into investments that can support growth, innovation and competitiveness across the bloc.

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