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Ferrari’s Next Generation: 40% Of New Buyers Are Under 40

Ferrari is no longer just a dream for seasoned collectors—it’s becoming a status symbol for a younger, affluent audience. CEO Benedetto Vigna revealed that 40% of the luxury automaker’s new buyers are now under 40, a sharp rise from 30% just 18 months ago.

Speaking at CONVERGE LIVE in Singapore, Vigna credited this shift to Ferrari’s evolving appeal and its strategic focus on maintaining exclusivity. Despite growing demand, the Maranello-based company continues to limit production, ensuring its cars remain as coveted as ever.

Exclusivity Drives Desire

Ferrari’s approach to scarcity has long been a hallmark of the brand. Founder Enzo Ferrari famously declared, “We will always deliver one less car than the market demands.” Today, that philosophy remains intact—three-quarters of Ferrari’s sales still go to existing customers.

Vigna shared anecdotes illustrating the anticipation Ferrari buyers face. One 78-year-old client, eager to secure his Ferrari, lamented the two-year wait time. Meanwhile, a younger buyer, 37, wanted to ensure he received his car before turning 40. Vigna’s response? “Don’t worry, you’ll get it when you’re 39.”

The Future Is Electric

Looking ahead, Ferrari is set to make history with the launch of its first fully electric vehicle on October 9. This EV will be one of six new models debuting this year, reinforcing Ferrari’s commitment to offering a mix of combustion, hybrid, and fully electric cars.

While some loyal customers remain hesitant about an electric Ferrari, others see it as the only option. “We’re proud of this decision,” Vigna stated, emphasizing the company’s confidence in its three-tiered approach to the future of performance cars.

Ferrari’s ability to blend tradition with innovation is resonating with a new generation. And as younger buyers continue to flock to the brand, its legendary status is only set to grow.

EU Moderates Emissions While Sustaining Economic Momentum

The European Union witnessed a modest decline in greenhouse gas emissions in the second quarter of 2025, as reported by Eurostat. Emissions across the EU registered at 772 million tonnes of CO₂-equivalents, marking a 0.4 percent reduction from 775 million tonnes in the same period of 2024. Concurrently, the EU’s gross domestic product rose by 1.3 percent, reinforcing the ongoing decoupling between economic growth and environmental impact.

Sector-By-Sector Performance

Within the broader statistics on emissions by economic activity, the energy sector—specifically electricity, gas, steam, and air conditioning supply—experienced the most significant drop, declining by 2.9 percent. In comparison, the manufacturing sector and transportation and storage both achieved a 0.4 percent reduction. However, household emissions bucked the trend, increasing by 1.0 percent over the same period.

National Highlights And Notable Exceptions

Among EU member states, 12 reported a reduction in emissions, while 14 saw increases, and Estonia’s figures remained static. Notably, Slovenia, the Netherlands, and Finland recorded the most pronounced declines at 8.6 percent, 5.9 percent, and 4.2 percent respectively. Of the 12 countries reducing emissions, three—Finland, Germany, and Luxembourg—also experienced a contraction in GDP growth.

Dual Achievement: Environmental And Economic Goals

In an encouraging development, nine member states, including Cyprus, managed to lower their emissions while maintaining economic expansion. This dual achievement—reducing environmental impact while fostering economic activity—is a trend that has increasingly influenced EU climate policies. Other nations that successfully balanced these outcomes include Austria, Denmark, France, Italy, the Netherlands, Romania, Slovenia, and Sweden.

Conclusion

As the EU continues to navigate its climate commitments, these quarterly insights underscore a gradual yet significant shift toward balancing emissions reductions with robust economic growth. The evolving landscape highlights the critical need for sustainable strategies that not only mitigate environmental risks but also invigorate economic resilience.

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