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Ferrari’s Next Generation: 40% Of New Buyers Are Under 40

Ferrari is no longer just a dream for seasoned collectors—it’s becoming a status symbol for a younger, affluent audience. CEO Benedetto Vigna revealed that 40% of the luxury automaker’s new buyers are now under 40, a sharp rise from 30% just 18 months ago.

Speaking at CONVERGE LIVE in Singapore, Vigna credited this shift to Ferrari’s evolving appeal and its strategic focus on maintaining exclusivity. Despite growing demand, the Maranello-based company continues to limit production, ensuring its cars remain as coveted as ever.

Exclusivity Drives Desire

Ferrari’s approach to scarcity has long been a hallmark of the brand. Founder Enzo Ferrari famously declared, “We will always deliver one less car than the market demands.” Today, that philosophy remains intact—three-quarters of Ferrari’s sales still go to existing customers.

Vigna shared anecdotes illustrating the anticipation Ferrari buyers face. One 78-year-old client, eager to secure his Ferrari, lamented the two-year wait time. Meanwhile, a younger buyer, 37, wanted to ensure he received his car before turning 40. Vigna’s response? “Don’t worry, you’ll get it when you’re 39.”

The Future Is Electric

Looking ahead, Ferrari is set to make history with the launch of its first fully electric vehicle on October 9. This EV will be one of six new models debuting this year, reinforcing Ferrari’s commitment to offering a mix of combustion, hybrid, and fully electric cars.

While some loyal customers remain hesitant about an electric Ferrari, others see it as the only option. “We’re proud of this decision,” Vigna stated, emphasizing the company’s confidence in its three-tiered approach to the future of performance cars.

Ferrari’s ability to blend tradition with innovation is resonating with a new generation. And as younger buyers continue to flock to the brand, its legendary status is only set to grow.

Infostealer Campaigns Surge Amid Global Credential Breaches

Overview Of A Growing Cyber Threat

Recent investigations have revealed that cybercriminals are intensifying their efforts to steal sensitive information through sophisticated infostealer malware. Aggregating credentials from 30 distinct datasets, experts estimate that approximately 16 billion login credentials – from platforms including Apple, Google, and Facebook – have been exposed. This alarming finding underscores a shifting landscape in digital security.

Advanced Evasion And The New Face Of Cybercrime

Volodymyr Diachenko, co-founder of SecurityDiscovery, reports that these coordinated leaks are the product of infostealers, malware designed to bypass traditional, signature-based security measures. While these datasets may contain duplicates or outdated records, their sheer volume evidences how pervasive sensitive data has become on the internet. The phenomenon has earned infostealers the moniker of a modern “cyber plague.”

The Economics Of Cybercrime

Simon Green, president of Asia-Pacific and Japan at Palo Alto Networks, notes that modern infostealers employ advanced evasion techniques, making them uniquely challenging to detect. Furthermore, the rise of cybercrime-as-a-service models has democratized access to these malicious tools. Underground marketplaces facilitate the trade of stolen credentials and malware kits, effectively lowering the barriers for operators to launch expansive and coordinated attacks.

Corporate And Individual Defense Strategies

Given the increasing prevalence of malware, security experts advise both individuals and corporations to adopt proactive measures. From regular password updates and the implementation of multi-factor authentication for individuals, to the deployment of a “zero trust” architecture by enterprises, enhancing digital defenses is paramount. Recent international efforts, such as Europol’s collaboration with Microsoft to disrupt the ‘Lumma’ infostealer network, illustrate the critical need for coordinated global responses to these threats.

Conclusion

The surge in infostealer activity is a clear indicator of evolving cybersecurity challenges. As billions of credentials continue to circulate the web, both public and private sectors must intensify their cybersecurity measures to counter these sophisticated threats effectively.

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