At least 500 thousand euros. That’s how much Ferrari’s first electric car will cost. The luxury brand is preparing to open a new factory that will increase production significantly.
KEY FACTS
- Sources of the “Reuters” agency indicate that the price of the electric car of the premium class is not yet known. It does not include features and personal items, which usually add 15-20%.
- However, the price is certainly much higher than the average selling price of a Ferrari in the first quarter of this year, which is around 350,000 euros.
- The electric car will certainly be significantly more expensive than those of the competitors in the premium sector. By comparison, the price of Porsche’s less exclusive Taycan electric car starts at around 100,000 euros.
- The sources claim that Ferrari is also planning to open a factory in the luxury brand’s hometown of Maranello, northern Italy, where the model will be produced. It is estimated that this could increase the group’s production by up to a third.
- Although electric cars are generally silent, Ferrari engineers are developing “sound signatures” that will mimic those produced by the famous internal combustion engines.
IMPORTANT QUOTE
“When we talk about luxury cars like ours, we’re talking about the emotion we’re able to deliver to our customer, so we’re not talking about functional cars like the other electric cars you see on the road,” Ferrari CEO Benedetto Viña told CNBC.
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WHAT TO WATCH FOR
The sources indicate that a second electric car model under the Ferrari brand is also under development. The company predicts that by 2026, approximately 60% of the cars it offers will be electric or hybrid.
SURPRISING FACT
The luxury brand relies on its exclusivity and often the list of those who want to own a Ferrari is so long that the wait takes more than two years. Last year, Ferrari produced 13,221 cars, which is 18.5% more than in 2021. Demand still greatly exceeds supply.
