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Female Leadership On The Rise: UK Boards Set A New Diversity Record

The UK is experiencing a surge in female representation on corporate boards, yet the number of female chief executives among the 100 biggest listed firms has recently dipped to fewer than 10, highlighting a nuanced picture of progress in gender diversity.

According to the government-backed FTSE Women Leaders Review, women now hold an all-time high of 43.4% of board seats across FTSE 350 companies—up from 42.1% in 2023. Among the 100 largest companies, female board representation has climbed to 44.7%, compared to 42.6% last year. Sponsored by Lloyds Banking Group and KPMG, the report reveals that women occupy 1,275 board roles and 6,743 leadership positions (35% of total roles) at these companies, placing the UK second only to France among G7 nations—France boasts 45.4% representation, bolstered by quota policies.

However, the progress comes with a caveat: the number of female chief executives in the FTSE 100 has slightly declined, with only 19 women at the helm compared to 20 in 2023. The current female FTSE 100 CEOs include prominent figures such as Emma Walmsley at GSK, Jennie Daly at Taylor Wimpey, Amanda Blanc at Aviva, Debra Crew at Diageo, Liv Garfield at Severn Trent, Louise Beardmore at United Utilities, Margherita Della Valle at Vodafone, Milena Mondini at Admiral Group, and Allison Kirkby at BT. Additionally, Stella David, chair of Entain, has stepped in as interim chief executive following Gavin Isaacs’ unexpected departure.

Minister for Investment Poppy Gustafsson summed up the challenge, stating, “Today’s report shows that while the momentum is with us, we have so much further to go. I know from founding my own business how strong female voices inspire positive change throughout an organisation, bringing new ideas and adding greater value.”

At a recent London event, business leaders, ministers, and industry experts gathered to discuss how these trends are fueling a more dynamic economy. Chancellor Rachel Reeves stressed, “The UK is leading the charge for gender equality in boardrooms, but we cannot rest on our laurels. We must break down the barriers that stop many women from reaching top leadership positions.”

As the conversation continues, the government is working closely with businesses to encourage greater female representation in key roles, such as company chairs and CEOs. Despite the slight dip in female FTSE 100 CEOs, the overall trajectory points toward a more inclusive, forward-thinking future in British corporate leadership.

Short-Form Video Unleashed: Transforming The Living Room Experience

The Mobile Origins Of A Big-Screen Revolution

Short-form vertical videos, initially designed for smartphone viewing, are increasingly gaining traction on larger screens as viewing habits continue evolving across digital platforms. YouTube said audiences now watch more than 2 billion hours of Shorts content on televisions every month, highlighting the growing role of connected TV devices in short-form video consumption. The figures reflect a broader shift in how viewers engage with mobile-first formats beyond traditional smartphone environments.

Expanding Horizons In The Living Room

According to Kurt Wilms, television has become YouTube’s fastest-growing screen category. The company said integrated recommendations and search functions on smart TV interfaces are increasingly exposing users to Shorts content, even when viewers did not originally intend to watch short-form videos. As a result, living room viewing is becoming a larger part of YouTube’s overall content ecosystem.

Innovative Adjustments For Enhanced Engagement

To support this transition, YouTube has introduced interface changes designed specifically for larger screens. Features, including side-by-side comments and expanded layouts, aim to create a more interactive viewing experience while also improving engagement opportunities for creators. Sarah Ali said the updated viewing experience is intended to help creators expand audience reach across global markets and connected devices.

The Convergence Of Audio And Visual Media

Growth in living room consumption is also extending beyond short-form video into podcasting and long-form creator content. YouTube reported that viewers spent more than 700 million hours watching podcasts on living room devices during 2025, up from 400 million hours the previous year. At the same time, streaming platforms including Netflix are increasing investments in video podcasts and creator-led programming through partnerships with companies such as iHeartMedia, Barstool Sports and Spotify. The trend reflects a broader convergence between mobile-first content formats, streaming television and creator-driven media ecosystems.

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