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Famagusta Launches Digital Campaign To Boost Tourism Demand

by THEFUTURE.TEAM

Famagusta Launches Digital Campaign To Boost Tourism Demand

The free district of Famagusta has launched a new digital tourism campaign aimed at strengthening its international profile, increasing visitor arrivals and extending the tourism season beyond the peak summer months. Ongoing economic uncertainty and instability in the Middle East have added pressure to tourism flows, prompting regional stakeholders to intensify promotional efforts.

Strategic Objectives And Broad-Based Collaboration

The campaign is coordinated by the Famagusta Tourism Development and Promotion Company (ETAP) in cooperation with the Famagusta Hoteliers Association (PASYXE Ammochostos), the Deputy Ministry of Tourism, the municipalities of Ayia Napa and Paralimni-Deryneia, the Bank of Cyprus and tourism industry stakeholders. Organizers said the initiative forms part of a broader strategy to strengthen the district’s position in international tourism markets and support year-round visitor demand.

Leveraging Advanced Digital Tools

Digital advertising, social media platforms, search engines and tourism-focused websites will be used to target potential visitors across key international markets. Primary focus has been placed on the United Kingdom, Poland, Germany, Austria, Switzerland, Sweden and countries in the Eastern Mediterranean region.

Promotional efforts also include audiovisual content and thematic campaigns highlighting destinations such as Protaras, Ayia Napa and inland areas of the Famagusta district.

Highlighting Unique Competitive Advantages

Campaign materials emphasize the district’s award-winning beaches, tourism infrastructure, hospitality sector and culinary offerings. Cultural events, sports tourism, family-oriented travel and alternative tourism experiences also feature prominently in the promotion strategy. According to organizers, showcasing the breadth of experiences available across the region remains a key objective of the campaign.

A Forward-Looking Strategic Initiative

ETAP said the initiative forms part of a long-term effort to strengthen the international visibility of the free Famagusta district. Targeted digital marketing campaigns will continue supporting the region’s positioning as a year-round destination while promoting a broader range of tourism experiences beyond the summer season.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

by THEFUTURE.TEAM

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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