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Famagusta Launches Digital Campaign To Boost Tourism Demand

by THEFUTURE.TEAM

Famagusta Launches Digital Campaign To Boost Tourism Demand

The free district of Famagusta has launched a new digital tourism campaign aimed at strengthening its international profile, increasing visitor arrivals and extending the tourism season beyond the peak summer months. Ongoing economic uncertainty and instability in the Middle East have added pressure to tourism flows, prompting regional stakeholders to intensify promotional efforts.

Strategic Objectives And Broad-Based Collaboration

The campaign is coordinated by the Famagusta Tourism Development and Promotion Company (ETAP) in cooperation with the Famagusta Hoteliers Association (PASYXE Ammochostos), the Deputy Ministry of Tourism, the municipalities of Ayia Napa and Paralimni-Deryneia, the Bank of Cyprus and tourism industry stakeholders. Organizers said the initiative forms part of a broader strategy to strengthen the district’s position in international tourism markets and support year-round visitor demand.

Leveraging Advanced Digital Tools

Digital advertising, social media platforms, search engines and tourism-focused websites will be used to target potential visitors across key international markets. Primary focus has been placed on the United Kingdom, Poland, Germany, Austria, Switzerland, Sweden and countries in the Eastern Mediterranean region.

Promotional efforts also include audiovisual content and thematic campaigns highlighting destinations such as Protaras, Ayia Napa and inland areas of the Famagusta district.

Highlighting Unique Competitive Advantages

Campaign materials emphasize the district’s award-winning beaches, tourism infrastructure, hospitality sector and culinary offerings. Cultural events, sports tourism, family-oriented travel and alternative tourism experiences also feature prominently in the promotion strategy. According to organizers, showcasing the breadth of experiences available across the region remains a key objective of the campaign.

A Forward-Looking Strategic Initiative

ETAP said the initiative forms part of a long-term effort to strengthen the international visibility of the free Famagusta district. Targeted digital marketing campaigns will continue supporting the region’s positioning as a year-round destination while promoting a broader range of tourism experiences beyond the summer season.

Cyprus Has One Of The EU’s Oldest Teaching Workforces

by News Editor

Only 3% of teachers in Cyprus are under 30, putting the country alongside Portugal for the lowest share of young teachers in the European Union, according to a European Commission report. The figure is well below the EU average of 8%, while Malta has the highest proportion at 17%, followed by Belgium and Luxembourg at around 15%.

Cyprus is also the only EU member state identified in the report as having a surplus of teachers, despite the workforce being relatively old.

Older Teachers Remain Highly Satisfied

The teaching profession appears to remain attractive to those already working in it. In 2024, 73% of Cypriot teachers said they were satisfied with their salaries, compared with just 37.3% across the EU. Job satisfaction was also high, reaching 93% in Cyprus versus 90% across the bloc.

The age gap is particularly visible in secondary education, where teachers in Cyprus averaged 46 years old in 2024, compared with 45 across OECD member states. Only 4% were under 30, while 33% were aged 50 or older.

Reform Could Change The System

The findings come as Cyprus moves toward the final stage of its teacher evaluation reform. Until August next year, vacancies will continue to be divided between the old appointment list and the newer system introduced in 2015.

From next September, first-appointment vacancies will be filled exclusively through the new list. The European Commission has meanwhile called for stronger efforts to attract and retain younger teachers, including through better working conditions and greater support for people entering the profession.

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