Famagusta Expands Digital Tourism Strategy For 2026

Overview Of The Campaign

Famagusta is poised to redefine its international tourism appeal with a sweeping digital marketing campaign set for 2026. The initiative aims to enhance the region’s global image, drive an uptick in tourist arrivals, and extend the peak season well beyond the traditional summer months.

Strategic Partnerships And Collaboration

For the third consecutive year, the campaign is being masterminded by the Famagusta Hoteliers Association in tandem with Etap Famagusta, the Deputy Ministry of Tourism, and the municipalities of Ayia Napa and Paralimni-Deryneia. Notably, the campaign benefits from the support of key financial institutions, including the Bank of Cyprus, alongside a growing network of tourism professionals and local businesses.

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Target Markets And Digital Focus

Utilizing advanced digital marketing tools and robust online advertising, the campaign zeroes in on pivotal European markets such as the United Kingdom, Poland, Germany, Austria, Switzerland, and Sweden, while also reaching prospective tourists in the broader Eastern Mediterranean region. The multi-channel strategy encompasses international social media, digital media platforms, search engines, and specialized tourism websites.

Emphasizing Unique And Year-Round Attractions

The promotional efforts highlight Famagusta’s award-winning beaches, state-of-the-art tourism infrastructure, and the region’s authentic Cypriot hospitality and gastronomy. Special emphasis is placed on a modern tourism product through curated audiovisual materials, thematic content, and initiatives that promote cultural events, sports, and family-oriented as well as experiential holidays across hotspots such as Protaras and Ayia Napa.

A Vision For Sustainable Growth

In line with Etap Famagusta’s ongoing strategy to position the district as a world-class destination, this digital initiative reflects a forward-thinking approach to tourism promotion. By harnessing innovative, targeted tools, Famagusta is set to secure its reputation as a modern, multi-dimensional destination offering quality experiences throughout the year.

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Cyprus Remains Among EU’s Lowest Renewable Electricity Producers

by THEFUTURE.TEAM

July 27, 2026

Cyprus remained among the European Union’s weakest performers in renewable energy adoption in 2025, with renewables accounting for 27.5% of gross electricity consumption, according to new data published by Eurostat.

Across the EU, renewable sources supplied 49.9% of gross electricity consumption last year, bringing the bloc close to generating half of its electricity from renewable energy.

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Cyprus Remains Among The EU’s Lowest Performers

Cyprus ranked among the EU countries with the lowest share of renewable electricity, ahead of only Malta at 11.2%, the Czech Republic at 19.2%, Luxembourg at 23.3% and Slovakia at 24.1%.

Across the country’s broader energy system, renewables accounted for 21.5% of gross final energy consumption in 2025.

EU Renewable Electricity Continues To Grow

Renewables supplied 49.9% of gross electricity consumption across the EU in 2025, up from 47.5% a year earlier. Since Eurostat began collecting comparable data in 2004, the share has risen from 15.9%.

Austria recorded the highest share at 90.8%, followed by Sweden at 89.2%. Denmark generated 77.7% of its electricity from renewable sources, followed by Portugal at 65.6%, Greece at 60.9% and Spain at 60.7%.

Overall Energy Transition Still Has Work Ahead

Renewables accounted for 26.2% of the EU’s gross final energy consumption in 2025, up from 25.2% in 2024 and 9.6% in 2004.

Despite the increase, the bloc remains below its legally binding target of 42.5% by 2030. According to Eurostat, achieving that goal will require an average annual increase of 3.3 percentage points between 2026 and 2030.

Sweden recorded the highest overall renewable energy share at 65.4%, followed by Finland at 53% and Denmark at 48.2%. Belgium recorded the lowest share at 14.9%, followed by Slovakia at 16.3% and Ireland at 17.2%.

Heating And Cooling Also Show Steady Progress

Renewable energy accounted for 27.4% of heating and cooling across the EU in 2025, the highest level since comparable records began in 2004. The share increased by 0.7 percentage points from 2024, slightly below the long-term annual average increase of 0.75 percentage points.

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