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Famagusta Expands Digital Tourism Strategy For 2026

by THEFUTURE.TEAM

May 26, 2026

Overview Of The Campaign

Famagusta is poised to redefine its international tourism appeal with a sweeping digital marketing campaign set for 2026. The initiative aims to enhance the region’s global image, drive an uptick in tourist arrivals, and extend the peak season well beyond the traditional summer months.

Strategic Partnerships And Collaboration

For the third consecutive year, the campaign is being masterminded by the Famagusta Hoteliers Association in tandem with Etap Famagusta, the Deputy Ministry of Tourism, and the municipalities of Ayia Napa and Paralimni-Deryneia. Notably, the campaign benefits from the support of key financial institutions, including the Bank of Cyprus, alongside a growing network of tourism professionals and local businesses.

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Target Markets And Digital Focus

Utilizing advanced digital marketing tools and robust online advertising, the campaign zeroes in on pivotal European markets such as the United Kingdom, Poland, Germany, Austria, Switzerland, and Sweden, while also reaching prospective tourists in the broader Eastern Mediterranean region. The multi-channel strategy encompasses international social media, digital media platforms, search engines, and specialized tourism websites.

Emphasizing Unique And Year-Round Attractions

The promotional efforts highlight Famagusta’s award-winning beaches, state-of-the-art tourism infrastructure, and the region’s authentic Cypriot hospitality and gastronomy. Special emphasis is placed on a modern tourism product through curated audiovisual materials, thematic content, and initiatives that promote cultural events, sports, and family-oriented as well as experiential holidays across hotspots such as Protaras and Ayia Napa.

A Vision For Sustainable Growth

In line with Etap Famagusta’s ongoing strategy to position the district as a world-class destination, this digital initiative reflects a forward-thinking approach to tourism promotion. By harnessing innovative, targeted tools, Famagusta is set to secure its reputation as a modern, multi-dimensional destination offering quality experiences throughout the year.

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Cyprus Promotes Ship Registry In Asia As Fleet Grows To 25-Year High

by THEFUTURE.TEAM

October 19, 2026

Cyprus is stepping up efforts to attract international shipowners, with Shipping Deputy Minister Marina Hadjimanolis holding high-level meetings in China and Japan as the country’s ship register reaches its strongest level in 25 years.

Running from October 14 to 29, the Asian mission focuses on expanding commercial ties, promoting the advantages of the Cyprus flag and strengthening cooperation with shipowners, shipbuilders and maritime authorities.

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China Meetings Target Shipowners And Industry Leaders

In Shanghai, Hadjimanolis met Wang Qian, vice-director of the Shanghai Pudong New Area Commission of Commerce and Shipping Service Office, ahead of the North Bund International Shipping Forum on October 20–21. Organisers expect around 4,000 participants from more than 50 countries and regions, with discussions covering international shipping, maritime safety, financing, insurance, digitalisation and the transition to cleaner fuels.

The minister also met representatives of Dalian Trawind Shipping and Fortuna Shipbrokers Inc. to present the Cyprus registry’s advantages and explore registration opportunities for vessel owners. On October 20, she is scheduled to speak at the 10th Annual Capital Link International Shipping Forum in Pudong, joining a ministerial roundtable on international maritime leadership.

A visit to Zhoushan is also planned for the naming ceremony of Kypros Island, a new vessel for the Cyprus register owned by Safe Bulkers. Launched in June at the Tsuneishi shipyard on Xiushan Island, the 81,200-deadweight-tonne methanol dual-fuel bulk carrier is scheduled for delivery at the end of October. According to the Zhejiang Maritime Safety Administration, sea trials were due to take place between October 11 and 16.

Japan Engagements Strengthen Maritime Ties

Before travelling to China, Hadjimanolis met Japan’s Parliamentary Vice-Minister for Land, Infrastructure, Transport and Tourism, Kenta Aoshima, in Tokyo on October 16. Her programme also included meetings with senior representatives of Shoei Kisen Kaisha, Nihon Shipyard, NYK Line, ITOCHU Corporation and SSY Projects, focusing on cooperation with Japanese shipowners, shipbuilders and shipping operators.

At the 5th Annual Capital Link Japan Maritime Forum, held at the Tokyo American Club, Hadjimanolis discussed maritime leadership, competitiveness, policy and international cooperation with Capital Link founder and president Nicolas Bornozis. Other sessions examined Japan’s shipbuilding strategy, new-vessel financing and the development of ammonia-powered ships.

The Tokyo programme followed a Cyprus Ship Registry reception on October 15 for representatives of Japan’s maritime and business communities. Hadjimanolis outlined the country’s shipping services and regulatory framework, while Polys Hajioannou, chief executive of Safe Bulkers and president of the Cyprus Union of Shipowners, delivered the opening remarks.

Registry Reaches Highest Level In 25 Years

At the reception, Hadjimanolis said the Cyprus Ship Registry had grown by 27% since September 2023, reaching its highest level in a quarter of a century. She attributed the expansion to efforts to improve competitiveness, simplify administrative procedures and provide more responsive services to international shipowners.

Cyprus’s inclusion on the White Lists of the Paris and Tokyo Memoranda of Understanding was another point highlighted by the minister. These lists reflect the safety and inspection performance of ships flying a national flag.

Existing commercial links with Japan include Safe Bulkers’ announcement in May of four Japanese-built dry bulk vessels scheduled for delivery in 2029.

South Korea Next On The Maritime Agenda

Hadjimanolis’ mission will continue in South Korea, where she is expected to attend the 2026 World Maritime Day Parallel Event and Korea Maritime Week alongside International Maritime Organization Secretary-General Arsenio Dominguez and government representatives from several countries.

Her programme will also include discussions on implementing international maritime conventions and bilateral talks aimed at strengthening Cyprus’s shipping ties with South Korea.

The Asian outreach comes as maritime centres compete for shipowners amid geopolitical uncertainty, fleet renewal and pressure to reduce shipping emissions. For Cyprus, the strategy combines promotion of its registry with closer relationships across Asia’s shipbuilding and shipping sectors.