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Famagusta Expands Digital Tourism Strategy For 2026

by THEFUTURE.TEAM

May 26, 2026

Overview Of The Campaign

Famagusta is poised to redefine its international tourism appeal with a sweeping digital marketing campaign set for 2026. The initiative aims to enhance the region’s global image, drive an uptick in tourist arrivals, and extend the peak season well beyond the traditional summer months.

Strategic Partnerships And Collaboration

For the third consecutive year, the campaign is being masterminded by the Famagusta Hoteliers Association in tandem with Etap Famagusta, the Deputy Ministry of Tourism, and the municipalities of Ayia Napa and Paralimni-Deryneia. Notably, the campaign benefits from the support of key financial institutions, including the Bank of Cyprus, alongside a growing network of tourism professionals and local businesses.

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Target Markets And Digital Focus

Utilizing advanced digital marketing tools and robust online advertising, the campaign zeroes in on pivotal European markets such as the United Kingdom, Poland, Germany, Austria, Switzerland, and Sweden, while also reaching prospective tourists in the broader Eastern Mediterranean region. The multi-channel strategy encompasses international social media, digital media platforms, search engines, and specialized tourism websites.

Emphasizing Unique And Year-Round Attractions

The promotional efforts highlight Famagusta’s award-winning beaches, state-of-the-art tourism infrastructure, and the region’s authentic Cypriot hospitality and gastronomy. Special emphasis is placed on a modern tourism product through curated audiovisual materials, thematic content, and initiatives that promote cultural events, sports, and family-oriented as well as experiential holidays across hotspots such as Protaras and Ayia Napa.

A Vision For Sustainable Growth

In line with Etap Famagusta’s ongoing strategy to position the district as a world-class destination, this digital initiative reflects a forward-thinking approach to tourism promotion. By harnessing innovative, targeted tools, Famagusta is set to secure its reputation as a modern, multi-dimensional destination offering quality experiences throughout the year.

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Cyprus Has One Of The EU’s Oldest Teaching Workforces

by News Editor

August 18, 2026

Only 3% of teachers in Cyprus are under 30, putting the country alongside Portugal for the lowest share of young teachers in the European Union, according to a European Commission report. The figure is well below the EU average of 8%, while Malta has the highest proportion at 17%, followed by Belgium and Luxembourg at around 15%.

Cyprus is also the only EU member state identified in the report as having a surplus of teachers, despite the workforce being relatively old.

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Older Teachers Remain Highly Satisfied

The teaching profession appears to remain attractive to those already working in it. In 2024, 73% of Cypriot teachers said they were satisfied with their salaries, compared with just 37.3% across the EU. Job satisfaction was also high, reaching 93% in Cyprus versus 90% across the bloc.

The age gap is particularly visible in secondary education, where teachers in Cyprus averaged 46 years old in 2024, compared with 45 across OECD member states. Only 4% were under 30, while 33% were aged 50 or older.

Reform Could Change The System

The findings come as Cyprus moves toward the final stage of its teacher evaluation reform. Until August next year, vacancies will continue to be divided between the old appointment list and the newer system introduced in 2015.

From next September, first-appointment vacancies will be filled exclusively through the new list. The European Commission has meanwhile called for stronger efforts to attract and retain younger teachers, including through better working conditions and greater support for people entering the profession.