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Famagusta District Debuts AI-Powered Digital Assistant For Enhanced Tourism Experience

The Famagusta Regional Tourism Board (Etap) has taken a bold step toward redefining visitor engagement. In collaboration with the Deputy Ministry of Tourism, the district sets a new benchmark by implementing an AI-powered digital assistant—making Famagusta the first tourist destination in Cyprus to adopt such advanced technology.

Enhancing Visitor Engagement Through Personalization

Developed by RevitUp, the assistant delivers reliable, real-time information tailored to every visitor’s needs. This intelligent tool offers insights on local attractions, beaches, cultural events, and practical information such as museum operating hours, transport details, and navigation via Google Maps. Supporting 194 languages, it serves as a personal, around-the-clock digital guide accessible on the official tourism website at visitfamagusta.com.cy and directly via ai.visitfamagusta.com.cy.

Pioneering Digital Transformation In Tourism

Etap emphasizes that artificial intelligence is fundamentally reshaping how travelers explore destinations. By moving beyond traditional digital platforms, the district’s enhanced digital landscape now includes a mobile application and a 360-degree virtual tour of historical landmarks—elements that complement the AI digital assistant. This integrated approach not only modernizes the visitor experience but also positions Famagusta as a leader in the realm of Cypriot tourism innovation.

Setting New Standards For The Travel Industry

With its forward-thinking strategy, Famagusta has redefined the tourism experience through cutting-edge technology. This initiative is a testament to the region’s commitment to digital transformation and customer-centric solutions, offering an exemplary model for the global travel industry.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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