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EY Warns Global Tax Rules Are Becoming More Fragmented

Global tax policy is becoming more fragmented as companies navigate overlapping forums, uneven implementation timelines and growing links between tax, trade and industrial policy.

A More Fragmented Policy Environment

“Companies today are operating in a world marked by changing relationships and evolving alliances, where cooperation often takes a backseat to competitiveness,” said Aruna Kalyanam, EY Global and EY Americas Tax Policy Leader.

EY’s 2026 Tax Policy and Controversy Outlook examines how these shifts could affect corporate tax strategy, compliance and dispute risk. The OECD Inclusive Framework remains central to international tax work, but its current focus is increasingly on administration and implementation, particularly Pillar Two and the global minimum tax rules.

Progress on Pillar One remains stalled, although countries continue to explore whether negotiations can resume. The US has called for a return to first principles, while EY said efforts may increasingly focus on limiting digital services taxes rather than creating a multilateral system for reallocating taxing rights.

UN Develops A Separate Tax Track

The United Nations is developing a Framework Convention on International Tax Cooperation, with results expected in late 2027. The process aims to broaden participation in global tax rulemaking and strengthen developing countries’ role in decisions on cross-border taxation.

Unlike the OECD process, UN decision-making does not require consensus, allowing substantive issues to be settled by majority vote, including a two-thirds threshold for protocols. The negotiations also place greater emphasis on source-based taxation.

Although the UN Committee of Experts on International Cooperation in Tax Matters produces non-binding guidance, EY said its work could increasingly influence treaty practice and the Framework Convention.

Businesses Face A More Complex Burden

Multiple tax negotiations can now proceed simultaneously, creating requirements and timelines that do not always align. EY said companies therefore need to manage policy developments across several forums rather than focus on individual tax rules.

AI is adding another dimension to tax administration, with authorities using it for fraud detection, risk assessment, compliance monitoring and taxpayer services.

“In a fragmented global policy environment, tax leaders need more than technical insight – they need intelligent systems that can connect data, model outcomes and respond at speed,” said Martin Fiore, EY Americas Vice Chair – Tax.

Tax, Trade And Industrial Policy Converge

Tax, trade and industrial policy are increasingly connected, EY said, as tariffs, supply-chain pressures, national security concerns, investment incentives and revenue needs influence decisions together.

“Tariff pressure, supply chain shifts, global tax negotiations and increasing enforcement are so closely linked and require companies to very quickly navigate risk, capture opportunities and make strategic decisions on where to operate,” said Lynlee Brown, Partner, Global Trade, Ernst & Young LLP.

Unilateral Measures Gain Ground

As multilateral negotiations move slowly, governments are increasingly turning to unilateral measures to raise revenue or protect their tax bases.

EY also highlighted smaller alliances such as the Australia-Canada-India Technology and Innovation trilateral partnership, which focuses on critical minerals, emerging technologies and supply-chain resilience. A memorandum of understanding establishing the partnership was signed in March 2026.

What Companies Need To Do

EY said businesses should integrate tax, trade, legal, finance and supply-chain teams when assessing policy risks. Scenario planning can be more useful than predicting a single outcome while negotiations remain unresolved.

Real-time monitoring, reliable data systems and agile governance can help companies respond before policy changes affect operations.

A Patchwork Future For Global Tax Rules

EY expects global tax cooperation to evolve through a mix of agreements, workarounds and negotiated trade-offs rather than a single comprehensive framework. Companies will need to integrate tax, trade and broader business decisions while monitoring developments across different forums.

The result is likely to be a global tax system where cooperation continues, but increasingly through regional arrangements and national initiatives rather than one unified process.

Cyprus Unveils New Branding Push To Position Itself As A Stable European Hub With Global Reach

Invest Cyprus has unveiled a new national branding strategy aimed at strengthening Cyprus’ international profile as a stable and forward-looking destination for investment and business.

“Stability With Prospects”

Centered on the message “Stability with Prospects,” the strategy was presented during a working meeting with members of the Limassol business community at Parklane Resort & Spa. It seeks to promote an image of Cyprus that combines economic resilience and institutional credibility with innovation, growth opportunities and quality of life.

Invest Cyprus said the broader goal is to strengthen Cyprus’ position as a reliable partner in a complex region while highlighting its talent, connectivity and investment opportunities.

A European Base With Regional Reach

The new positioning describes Cyprus as “a European hub with a global outlook,” emphasizing its location between Europe, the Middle East and North Africa. As an EU member state in the Eastern Mediterranean, Cyprus is being presented as a platform for investment, business expansion and international cooperation.

The strategy highlights opportunities in technology, research and innovation, energy, shipping, and financial and professional services. Other elements include a skilled and multilingual workforce, security, international orientation and quality-of-life advantages.

Government And Business Share Responsibility

Trade Minister Michael Damianos and Invest Cyprus Chairman Evgenios Evgeniou addressed the meeting, stressing that national branding depends on more than communications. Damianos said a coherent branding strategy had been part of the government’s program, aimed at communicating more consistently what Cyprus offers and where its economy is heading.

“The real image of a country cannot be constructed; it must be built. Cyprus’ competitive identity is shaped by its institutions, economy, credibility, innovation and, above all, its people,” he said.

Private-sector participation will also be important, Damianos said, arguing that businesses’ international partnerships, innovation and achievements should form part of the country’s external image.

Evgeniou similarly said reputation plays a central role in attracting investment, companies and skilled professionals. “Country branding is not simply about what we say about it, but about the experience others gain when they interact with it,” he said.

Strategy Draws On Research And Consultation

Invest Cyprus said the strategy was developed following research and consultations involving 1,100 people internationally, as well as domestic and international organizations.

Global strategic communications firm Kreab, working with market research firm IMR, developed the brand framework, core messages and supporting evidence.

The Limassol meeting was the second business consultation, following an earlier session in Nicosia. Invest Cyprus said the initiative will be implemented with Kreab and relevant government bodies to promote Cyprus internationally in a consistent and unified way.

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