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EY Warns Global Tax Rules Are Becoming More Fragmented

Global tax policy is becoming more fragmented as companies navigate overlapping forums, uneven implementation timelines and growing links between tax, trade and industrial policy.

A More Fragmented Policy Environment

“Companies today are operating in a world marked by changing relationships and evolving alliances, where cooperation often takes a backseat to competitiveness,” said Aruna Kalyanam, EY Global and EY Americas Tax Policy Leader.

EY’s 2026 Tax Policy and Controversy Outlook examines how these shifts could affect corporate tax strategy, compliance and dispute risk. The OECD Inclusive Framework remains central to international tax work, but its current focus is increasingly on administration and implementation, particularly Pillar Two and the global minimum tax rules.

Progress on Pillar One remains stalled, although countries continue to explore whether negotiations can resume. The US has called for a return to first principles, while EY said efforts may increasingly focus on limiting digital services taxes rather than creating a multilateral system for reallocating taxing rights.

UN Develops A Separate Tax Track

The United Nations is developing a Framework Convention on International Tax Cooperation, with results expected in late 2027. The process aims to broaden participation in global tax rulemaking and strengthen developing countries’ role in decisions on cross-border taxation.

Unlike the OECD process, UN decision-making does not require consensus, allowing substantive issues to be settled by majority vote, including a two-thirds threshold for protocols. The negotiations also place greater emphasis on source-based taxation.

Although the UN Committee of Experts on International Cooperation in Tax Matters produces non-binding guidance, EY said its work could increasingly influence treaty practice and the Framework Convention.

Businesses Face A More Complex Burden

Multiple tax negotiations can now proceed simultaneously, creating requirements and timelines that do not always align. EY said companies therefore need to manage policy developments across several forums rather than focus on individual tax rules.

AI is adding another dimension to tax administration, with authorities using it for fraud detection, risk assessment, compliance monitoring and taxpayer services.

“In a fragmented global policy environment, tax leaders need more than technical insight – they need intelligent systems that can connect data, model outcomes and respond at speed,” said Martin Fiore, EY Americas Vice Chair – Tax.

Tax, Trade And Industrial Policy Converge

Tax, trade and industrial policy are increasingly connected, EY said, as tariffs, supply-chain pressures, national security concerns, investment incentives and revenue needs influence decisions together.

“Tariff pressure, supply chain shifts, global tax negotiations and increasing enforcement are so closely linked and require companies to very quickly navigate risk, capture opportunities and make strategic decisions on where to operate,” said Lynlee Brown, Partner, Global Trade, Ernst & Young LLP.

Unilateral Measures Gain Ground

As multilateral negotiations move slowly, governments are increasingly turning to unilateral measures to raise revenue or protect their tax bases.

EY also highlighted smaller alliances such as the Australia-Canada-India Technology and Innovation trilateral partnership, which focuses on critical minerals, emerging technologies and supply-chain resilience. A memorandum of understanding establishing the partnership was signed in March 2026.

What Companies Need To Do

EY said businesses should integrate tax, trade, legal, finance and supply-chain teams when assessing policy risks. Scenario planning can be more useful than predicting a single outcome while negotiations remain unresolved.

Real-time monitoring, reliable data systems and agile governance can help companies respond before policy changes affect operations.

A Patchwork Future For Global Tax Rules

EY expects global tax cooperation to evolve through a mix of agreements, workarounds and negotiated trade-offs rather than a single comprehensive framework. Companies will need to integrate tax, trade and broader business decisions while monitoring developments across different forums.

The result is likely to be a global tax system where cooperation continues, but increasingly through regional arrangements and national initiatives rather than one unified process.

LVMH Revenue Rises, But China Weakness Continues To Weigh On Luxury Giant

A Softer Quarter Exposes The Limits Of Luxury’s Recovery

LVMH, the world’s largest luxury group and parent of Louis Vuitton, Dior, Celine and Hennessy, reported revenue of €18.5 billion in the three months to the end of September, underscoring both the scale of its business and the pressure building across parts of the luxury market.

The company’s revenue rose 1.2% year on year in the third quarter, following a 0.1% increase in the second quarter and a 5.9% decline in the first. The trajectory points to stabilization, but not yet to a convincing rebound.

Organic Growth Misses Expectations

Organic sales growth, which strips out currency effects and portfolio changes, slowed to 1% in the third quarter from 3% in the previous quarter. That result fell short of market expectations and reinforced concerns that the luxury cycle remains uneven.

For the first nine months of the year, LVMH generated sales of €57.1 billion, with organic growth of 2%.

In its statement, the company highlighted the breadth of its portfolio, saying that diversification continues to provide resilience in an uncertain geopolitical and economic environment. That remains one of LVMH’s defining strengths: when one category weakens, another can help offset the downturn.

China Remains The Key Pressure Point

LVMH said sales performed well in the United States, Europe and Japan, but conditions in China remained less favorable. That matters because the country has long been one of the most important growth engines for global luxury brands.

The fashion and leather goods division, LVMH’s most closely watched unit, saw organic sales fall 5% as weaker demand in China weighed on performance. Deutsche Bank said the decline was steeper than the roughly 2% drop expected by analysts.

The segment had delivered its first organic sales gain in two years in the previous quarter, making the latest retreat a notable setback.

Brand Equity Faces A Test In China

The quarter also highlighted the reputational risks facing global brands in China. Louis Vuitton drew criticism after suing local tea company Molly Tea over logo copying. Although the company won the case, the dispute sparked social media backlash and boycott calls, adding another layer of pressure to an already fragile environment.

For a company built on scarcity, aspiration and brand discipline, perception is an asset as valuable as inventory. In a market as digitally connected as China, that asset can shift quickly.

Mixed Performance Across The Portfolio

Not every division weakened. LVMH’s selective retailing business, which includes Sephora, posted an 8% organic sales increase. Watches and jewellery, along with wines and spirits, both recorded 6% organic gains.

That broad mix is precisely what has historically given LVMH an advantage over rivals: it can absorb softness in one category without relying on a single growth driver.

Analysts See A Longer Recovery Ahead

Deutsche Bank analysts said the results could lead to further cuts in earnings forecasts for the second half of 2026 and 2027. They added that it is difficult to see what could improve investor sentiment in the near term.

Still, the bank framed the weakness as cyclical rather than structural. In its view, recovery is taking longer because Chinese demand remains subdued, but the problem does not appear to reflect a permanent deterioration in the brand franchise. Analysts said ongoing brand initiatives are beginning to show results, though improvements are likely to remain gradual.

Investor Pressure Continues To Mount

LVMH’s share price has fallen nearly 40% since the start of the year. In September, L’Oréal overtook the group as France’s most valuable listed company, a symbolic shift that captures how sharply sentiment has changed.

Shares in LVMH were down more than 1.6% in Paris around 10 a.m. CEST following the release.

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