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Extended Drought And Water Scarcity Top Risks For Cyprus’ Economy

Critical Risk Factors Identified

A detailed risk assessment conducted by the Cyprus Council of Economy and Competitiveness has identified extended drought and water shortages as the preeminent threats to the nation’s economy. Released at a press briefing at the Ministry of Finance, the report underscores that these environmental challenges, along with cyberattacks on vital infrastructure, deteriorating climatic conditions, shortages of skilled labor, and delays in digital transformation, pose significant risks to economic stability.

Rigorous Analysis And Methodology

The study, now in its fourth consecutive year, utilized a combined probability and severity index to quantify each hazard. Evangelos Tryfonos of the Council and Panagiotis Panagiotou, Director of Pulse Market Research, led the presentation, offering a detailed breakdown of the data. According to Tryfonos, a staggering 91% risk index was assigned to prolonged drought and water scarcity, eclipsing other threats that registered between 79% and 82%.

Structured Risk Categorization

Panagiotou further elaborated on the findings by grouping the identified risks into four strategic categories: geopolitical security and external shocks, institutional fortification and structural challenges, social and environmental resilience, and macroeconomic stability. This classification not only clarifies the origins and potential impact of the risks but also aids policymakers in prioritizing preventive measures.

Insights For Policy And Corporate Strategy

While the overall severity of risks remains stable across all categories, variations in the likelihood of these events were observed. Notably, institutional and structural risks emerged with the highest probability, signaling a critical area for policy intervention. “This sends a clear message that through proactive measures and targeted policies, we can mitigate adverse outcomes,” the report emphasized.

Collaborative Approach To Economic Resilience

In response to queries regarding the utilization of these studies, Dimitris Georgiadis, Chairman of the Council, noted that discussions about risks and the implementation of safeguards are not undertaken by the Council in isolation. They form a part of a broader dialogue that includes the Ministry of Finance, the Central Bank, and the Fiscal Council. This collaborative effort has heightened public awareness and sharpened the focus on critical economic vulnerabilities.

Digital Transformation Under Scrutiny

Addressing concerns over digital transformation, Georgiadis remarked that while the research does not prescribe immediate actions, it makes clear that the economic community in Cyprus views the current pace of digital adoption as insufficient. Bureaucratic delays, challenges in attracting appropriate labor, and other obstacles are impeding the necessary digital shift. Ongoing discussions with relevant ministries and agencies are aimed at accelerating these reforms.

As Cyprus navigates these complex challenges, the insights provided by this comprehensive risk assessment serve as a vital roadmap for both policymakers and industry leaders intent on safeguarding the nation’s economic future.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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