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Explosive Growth In MENA’s Startup Ecosystem

February marked a groundbreaking month for MENA’s startup landscape, with an impressive $494 million raised across 58 deals—almost five times more than last year’s total for the same month. While Saudi Arabia dominated with $250.3 million accrued over 25 deals, the UAE and Egypt followed suit with $203.5 million and $27.5 million respectively.

Debt Financing Dips In February

Unlike January, where debt financing took the bulk of investments, February saw it drop to just 15% of total funding. The exclusion of debt reveals a staggering 371% increase in investment activity, highlighting a promising shift in financial dynamics.

Industry Leaders And Rising Sectors

Fintech emerged as the leading sector, delivering $274 million over 15 deals. Insurtech and logistics took the next spots, with $55 million and $28.5 million respectively. This upswing showcases both sustained interest and escalating financial backing for key tech industries.

Regional Contributions and Gender Disparities

B2B models attracted the most attention in February, garnering $191.6 million through 33 transactions. However, gender disparities remain, as startups led by male founders bagged 87% of the total investment. Despite the progress, this underlines the need for more equitable funding allocations.

For further insights into startup ecosystems, explore how Cyprus is setting new records in global startup growth.

Netflix Adds Vertical Video Clips To Improve Content Discovery

Innovating Mobile Content Discovery

Netflix is once again at the forefront of digital entertainment innovation with the introduction of Netflix Clips. This new feature presents a vertical video feed designed to help users quickly discover fresh content from its original programming without the need for endless scrolling.

Curated Clips For The On-The-Go Viewer

According to Netflix, Clips presents a personalized selection of short video segments from series, films, and specials, tailored to individual preferences.The format is designed for quick viewing, allowing users to engage with content in shorter moments without committing to full-length episodes.

Vertical Video: A New Norm in Storytelling

This move comes as vertical video continues to dominate the digital landscape. While early forays into TikTok-like formats sparked skepticism, the trend has been embraced by platforms across the board, including Peacock and Tubi, both of which have recently launched their own mobile-first vertical video experiences.

Industry Experimentation And Strategic Focus

Netflix has tested short-form video formats for several years. At TechCrunch Disrupt 2025, Elizabeth Stone, Chief Product and Technology Officer, said the company is developing formats suited to its content library rather than replicating social media platforms. The approach focuses on using selected highlights to present content in shorter formats.

A Transformative Step In Entertainment

As the digital media landscape evolves, Netflix is introducing features such as Clips to adapt its platform to mobile viewing habits. By adding short-form content discovery tools, the company is making it easier for users to navigate its catalogue and select content in shorter viewing sessions.

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