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Explosive Growth In MENA’s Startup Ecosystem

February marked a groundbreaking month for MENA’s startup landscape, with an impressive $494 million raised across 58 deals—almost five times more than last year’s total for the same month. While Saudi Arabia dominated with $250.3 million accrued over 25 deals, the UAE and Egypt followed suit with $203.5 million and $27.5 million respectively.

Debt Financing Dips In February

Unlike January, where debt financing took the bulk of investments, February saw it drop to just 15% of total funding. The exclusion of debt reveals a staggering 371% increase in investment activity, highlighting a promising shift in financial dynamics.

Industry Leaders And Rising Sectors

Fintech emerged as the leading sector, delivering $274 million over 15 deals. Insurtech and logistics took the next spots, with $55 million and $28.5 million respectively. This upswing showcases both sustained interest and escalating financial backing for key tech industries.

Regional Contributions and Gender Disparities

B2B models attracted the most attention in February, garnering $191.6 million through 33 transactions. However, gender disparities remain, as startups led by male founders bagged 87% of the total investment. Despite the progress, this underlines the need for more equitable funding allocations.

For further insights into startup ecosystems, explore how Cyprus is setting new records in global startup growth.

Disney Brings TikTok Fan Content To Disney+

Disney is partnering with TikTok to bring fan-created videos directly into the Disney+ app, as streaming platforms increasingly compete with social media for audience attention.

The initiative will launch as a pilot programme in the United States over the coming months before expanding to additional markets.

Under the agreement, TikTok videos featuring Disney, Pixar, Marvel, Star Wars and other franchises will appear in “Verts,” Disney+’s short-form video feed introduced earlier this year. The partnership expands the platform’s library of short-form content while giving fan creators greater visibility within Disney’s streaming ecosystem.

Creators Become Part Of Disney’s Strategy

The collaboration also marks the launch of the Disney Creator Ambassador Program, which will give selected TikTok creators access to Disney’s content library, exclusive events, rewards and career opportunities.

The move reflects Disney’s growing focus on the creator economy after earlier plans to expand short-form content through a three-year licensing agreement with OpenAI. That initiative, which included a reported $1 billion investment tied to Sora, was abandoned after OpenAI shut down the video-generation platform in March.

Other streaming services, including Tubi and Peacock, have also partnered with TikTok creators to develop original content, highlighting a broader shift toward integrating social media talent into streaming platforms.

Strong Streaming Results

The announcement coincides with Disney’s third-quarter earnings. The company reported that operating income from its subscription video-on-demand business more than doubled to $712 million, up from $329 million a year earlier.

Disney also announced a restructuring of its operations, moving its consumer products business from the Experiences division to Studios.

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