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Exploring The Potential Of A Tram System In Limassol

The coastal city of Limassol is actively considering the introduction of a tram system to tackle its persistent traffic problems. Scheduled on March 18, a pivotal conference aims to evaluate this public transport solution’s feasibility.

Learning From Marseille

Mayor Giannis Armeftis, during discussions with French Ambassador Clelia Chevrier Kolacko, highlighted plans to draw lessons from Limassol’s sister city, Marseille, and other French cities.

A Catalyst For Urban Renewal

Experts in both technical and economic fields will be at the conference to discuss how a tram system might not just ease congestion but also trigger wider urban redevelopment. According to Armeftis, trams can enhance city life by linking to high-quality public spaces.

The Cost Of Overreliance On Cars

Currently, traffic is a significant concern since 90% of residents depend on private vehicles. The continued dependency is costly, both financially and in time wasted. It is essential for Limassol to explore sustainable alternatives to improve its urban environment.

This event is poised to shape Limassol’s future, aligning with larger trends in the transportation and storage sectors experiencing positive growth.

Zendesk Acquires Forethought To Strengthen AI Customer Support Tools

Zendesk, a company known for customer support software, has announced the acquisition of artificial intelligence startup Forethought. The deal is expected to close by the end of March and represents another step in the growing use of AI to automate customer service operations.

Strategic Innovation In Customer Service

Forethought has been developing AI tools for customer support automation for several years. The company first gained industry recognition after winning the TechCrunch Battlefield competition in 2018, well before the widespread adoption of generative AI tools.

Since then, Forethought has expanded its customer base to include companies such as Grammarly, Airtable, Upwork and Datadog. By 2025, the platform was processing more than one billion customer interactions each month, highlighting the growing role of automation in support operations.

Pioneering Leadership And Industry Recognition

Deon Nicholas, Forethought’s co-founder and chairman, hailed the acquisition as a milestone in a recent LinkedIn post. According to Nicholas, advances in AI over the past several years have accelerated adoption across multiple industries, particularly in areas that rely heavily on customer communication and service management.

Enhancing Zendesk’s Product Portfolio

The integration of Forethought’s technology is expected to expand Zendesk’s AI capabilities across its product suite. Company executives said the acquisition could accelerate development of several planned features by more than a year. These capabilities include specialized AI agents, systems that improve automatically through usage data and more advanced voice-based customer support tools. Zendesk has previously expanded its platform through acquisitions, including companies such as Zopim and BIME Analytics, which added messaging and analytics functionality to its products.

Implications For The Future

The acquisition reflects a broader shift in the software industry toward AI-driven automation of customer service tasks. Companies are increasingly using AI systems to handle routine inquiries while human agents focus on more complex cases. Zendesk’s move highlights how enterprise software providers are investing in AI technologies to improve efficiency and scale customer support operations as demand for digital service channels continues to grow.

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