Exness Launches Global ‘Born to Trade’ Campaign

by THEFUTURE.TEAM

August 8, 2024

Limassol-based multi-asset broker Exness has unveiled its largest global brand campaign to date, titled “Born to Trade.” This campaign, launched earlier this week, aims to resonate with traders who embrace challenges, seize opportunities, and make bold decisions daily. The initiative features a video ad that underscores the narrative that trading is an innate calling for true traders.

Campaign Highlights

Alfonso Cardalda, Chief Marketing Officer at Exness, described the campaign as a reflection of the passion and determination inherent in trading. He emphasized that “Born to Trade” is more than just a tagline; it encapsulates the deeper connection traders have with the markets and their mastery of the trading art. This campaign seeks to emotionally engage traders and align them with Exness as a supportive partner in their trading journey.

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Brand Reinforcement

The campaign builds on Exness’s new brand identity launched in January 2024. It reinforces the company’s commitment to quality, dependability, and product superiority, attributes that have made Exness a preferred choice among traders globally. By engaging traders on a deeper level, Exness aims to strengthen its brand identity and loyalty among its core audience.

Global Rollout

“Born to Trade” will be rolled out globally across various channels, including digital advertising, social media, and traditional media outlets, targeting key markets worldwide. This campaign is part of Exness’s bold marketing approach, which began with its partnership with LALIGA in Latin America earlier this year.

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Only 1% Of Cyprus Farms Use Precision Farming Technologies

by THEFUTURE.TEAM

July 24, 2026

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

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Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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