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Exness Launches Global ‘Born to Trade’ Campaign

by THEFUTURE.TEAM

August 8, 2024

Limassol-based multi-asset broker Exness has unveiled its largest global brand campaign to date, titled “Born to Trade.” This campaign, launched earlier this week, aims to resonate with traders who embrace challenges, seize opportunities, and make bold decisions daily. The initiative features a video ad that underscores the narrative that trading is an innate calling for true traders.

Campaign Highlights

Alfonso Cardalda, Chief Marketing Officer at Exness, described the campaign as a reflection of the passion and determination inherent in trading. He emphasized that “Born to Trade” is more than just a tagline; it encapsulates the deeper connection traders have with the markets and their mastery of the trading art. This campaign seeks to emotionally engage traders and align them with Exness as a supportive partner in their trading journey.

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Brand Reinforcement

The campaign builds on Exness’s new brand identity launched in January 2024. It reinforces the company’s commitment to quality, dependability, and product superiority, attributes that have made Exness a preferred choice among traders globally. By engaging traders on a deeper level, Exness aims to strengthen its brand identity and loyalty among its core audience.

Global Rollout

“Born to Trade” will be rolled out globally across various channels, including digital advertising, social media, and traditional media outlets, targeting key markets worldwide. This campaign is part of Exness’s bold marketing approach, which began with its partnership with LALIGA in Latin America earlier this year.

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Call for Reform: Cyprus Faces New Challenges with Emerging Tobacco Products

by News Editor

May 31, 2025

In the face of a burgeoning variety of tobacco products, existing smoking laws in Cyprus are struggling to keep pace, as highlighted by Christos Minas, the president of the Cyprus National Addictions Authority (AAEK). On World No-Tobacco Day, there was a push for legislative reforms to comprehensively cover all tobacco forms, including non-nicotine alternatives.

Addressing Rising Trends with Effective Policies

Minas emphasized the surge in popularity of e-cigarettes and flavored products, particularly among the youth. The proposed legal updates aim to enhance enforcement efficiency against these emerging trends.

In collaboration with the World Health Organization’s (WHO) framework, the AAEK has established the first set of national guidelines for smoking cessation in Cyprus, crafting prevention and treatment strategies based on robust scientific evidence.

Educating Youth and Public Awareness Initiatives

Efforts are underway to raise awareness, with informative materials distributed to secondary schools across Cyprus. A public event in Nicosia highlighted the state’s ongoing commitment, providing carbon monoxide testing and expert advice on new tobacco products.

Recent data from the Cyprus general population survey 2023 indicates that 38% of smokers have used e-cigarettes recently, and the smoking initiation age remains at 18.

A Glimpse into Youth Smoking Patterns

According to the latest European school survey, 14% of Cypriot students aged 15-16 reported smoking traditional cigarettes last month. Although this rate is declining, Cyprus still ranks high in Europe for e-cigarette and hookah use among students.

The concern is global, with WHO reports showing over 37 million children aged 13-15 engage in tobacco use, driven by aggressive marketing in loosely regulated environments.

The urgency for reform is clear: before these trends solidify, proactive measures are necessary to protect future generations from potentially hazardous habits.