Ex-Spotify Engineers Raise $10 Million To Bring AI Personalisation To E-Commerce

by News Editor

August 7, 2026

Three former Spotify engineers have raised $10 million in seed funding for Malachyte, a startup that aims to bring AI-powered personalisation to online retail.

The company was founded by Sidd Motwani, Ian Anderson and Shivaditya Sinha, who previously helped build Spotify’s recommendation technology. Their goal is to apply a similar approach to e-commerce by predicting what shoppers want in real time rather than relying on purchase history or demographic profiles.

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Beyond Traditional Recommendations

Malachyte’s platform analyses browsing behaviour as customers interact with an online store, using signals such as searches, clicks, scrolling and items added to a cart to continuously refine recommendations.

According to Chief Executive Sidd Motwani, the system begins building a customer profile from the moment a page loads and becomes more accurate as the shopping session progresses. That allows retailers to personalise product rankings even for first-time visitors without requiring an account or previous purchases.

The company also considers contextual factors, such as the device being used or how a customer arrived at the website, to better understand purchasing intent.

Expansion Plans

Founded in 2024, Malachyte tested its technology with more than 20 enterprise customers across retail, travel and grocery before focusing on e-commerce.

The platform launched with Fun.com in late 2025 and has been available to Shopify merchants since June through a native integration, while larger retailers can access it via an API.

The $10 million seed round was co-led by Bessemer Venture Partners and Gradient, with participation from Harpoon Ventures. The funding will be used to expand the company’s commercial operations, strengthen product development and accelerate growth.

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Google Sets New Android App Rules To Cut Memory Use

by News Editor

August 28, 2026

Google is introducing new quality requirements for Android apps as developers face tighter constraints on device memory and broader hardware supply pressures.

The company announced two new requirements this week. One focuses on reducing apps’ memory use and improving code efficiency, while the other requires apps to restore users’ sign-in status when they move to a new Android device.

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Google Sets New Memory Performance Rules

Google said the mobile industry is facing “significant hardware supply constraints that are altering device memory availability,” which could affect app performance and the user experience.

Under the new rules, developers will need to meet thresholds covering areas including dynamic memory and bitmap usage. Additional code optimisation requirements are designed to reduce slowdowns and crashes linked to excessive resource use.

Google is also rolling out tools that alert developers when their apps exceed the new limits. More diagnostic features are planned later this year, including deeper analysis through Android’s Memory Limiter, which restricts excessive memory use.

Developers have until February 2027 to comply with the new standards, according to Google’s Android Developer documentation.

Zero-Tap Sign-In Requirement Starts In 2027

A separate requirement will apply to all apps distributed through Google Play. By April 2027, apps that use optional or mandatory sign-ins must automatically restore a user’s sign-in state when they move between Android devices.

The feature will rely on Android’s Restore Credentials API, which is designed to transfer sign-in credentials during device migration without requiring users to log in again.

Google said the new standards are intended to help developers maintain app performance and simplify device transitions as device specifications and memory availability change.

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