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Eurozone Retail Trade Remains Flat As Year‐Over‐Year Growth Accelerates

The latest preliminary figures released by Eurostat reveal that retail trade volume in the euro area experienced a marginal decline of 0.1% in September 2025, while remaining stable across the European Union. Despite this slight monthly dip, a year‐on‐year analysis tells a more positive story.

Steady Month‐to‐Month Performance

After a 0.1% decrease in August 2025, the euro area’s retail trade volume maintained its level in September. In the broader EU, the figures held steady, highlighting a temporary pause in the fluctuating retail environment. Sector-specific analysis indicates that food, drinks, and tobacco maintained stability in the euro area, while non-food products (excluding automotive fuel) fell by 0.2% and automotive fuel in specialized stores experienced a sharper 1.0% decline.

Compelling Annual Trends

On an annual basis, the calendar‐adjusted retail sales index demonstrated notable growth. The euro area recorded a 1.0% increase compared with September 2024, while the broader EU outpaced this with a 1.3% rise. This uptick is driven by contrasting performances among member states, with Cyprus leading the charge with an 8.5% increase. Malta and Bulgaria followed with increases of 6.6% and 5.7% respectively.

Divergent Market Performances Across Nations

Conversely, several member states showed declines. Italy faced a 2.3% reduction, with Romania (2.1%), Belgium (0.8%), and Austria (0.1%) trailing behind. On a monthly basis, the largest decreases were observed in Lithuania (1.1%), while Latvia, Slovenia, and Italy also saw significant drops. In contrast, Luxembourg and Malta recorded the highest monthly gains at 1.7%, followed by Estonia (1.5%) and Slovakia (1.4%).

Sector-Specific Insights

When analyzing annual changes in more specific sectors within the euro area, the food, drinks, and tobacco segment increased by 1.0%, and non-food products (excluding automotive fuel) by 1.4%. Notably, automotive fuel in specialized stores decreased by 0.7%. Across the EU, food, drinks, and tobacco grew by 0.5%, non-food products by 1.9%, and automotive fuel in specialized outlets saw a modest gain of 0.5%.

These granular insights offer a clearer picture of the evolving dynamics within the retail sector across Europe, underscoring both resilience and regional variability amid an overall positive annual trend.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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