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Eurozone Activity Surges Despite Energy Shock, Strengthening The Case For Further ECB Tightening

Unexpected Resilience In A Volatile Economic Climate

Europe’s economy is showing surprising signs of durability, even as wars in the Middle East and Ukraine continue to put upward pressure on energy costs for businesses and households, according to new business surveys released on Wednesday.

Across the euro zone, private-sector activity accelerated in September at its fastest pace in more than three years, S&P Global reported, with both manufacturing and services contributing to the improvement.

The S&P Global Flash Euro Zone Composite PMI Output Index, a closely watched measure where readings above 50.0 indicate expansion, climbed to 53.1 in September from 52.0 in August. That comfortably beat a Reuters poll forecast of 51.7 and exceeded the highest estimate in the survey, 52.6.

Broad-Based Growth Across The Bloc

“All in all, today’s PMI readings are almost too good to be true,” said Carsten Brzeski of ING. “A euro zone economy that remains completely unharmed by an energy price shock and supply chain disruptions is a welcome surprise. Let’s hope it doesn’t turn out to be a mirage.”

S&P said the latest improvement was broad-based across the countries covered by its survey data.

Germany, the bloc’s largest economy, posted solid expansion in September despite rising inflationary pressures, while France recorded its strongest growth in just over two years, helped by a rebound in services demand.

By contrast, Britain, which is outside the European Union, saw growth cool this month as inflationary pressures intensified. The data add to the pressure on finance minister John Healey ahead of his first budget next month.

New Orders And Hiring Point To Continued Momentum

Across the currency union, new orders rose at their fastest pace in more than four years, supported by stronger exports, including trade within the euro zone itself.

The services PMI climbed to its highest level in nearly a year and comfortably surpassed expectations for a decline, while the manufacturing index held steady. The output gauge, which feeds into the composite PMI, also edged higher.

To meet stronger demand, firms added staff. At the same time, they faced rising input costs as elevated energy prices filtered through the economy amid the conflict involving the United States and Iran. Many businesses passed at least some of those costs on to customers.

“September’s big improvement in the euro zone’s composite PMI supports our view that despite the weakness in the official activity data in July, GDP will increase in Q3,” said Jack Allen-Reynolds of Capital Economics. “The output price PMIs rose too, but there is still no sign of ‘second-round’ effects on wages.”

Pressure Builds On The European Central Bank

Earlier this month, the European Central Bank raised interest rates for the second time this year in an effort to contain energy-driven inflation and warned that price pressures could prove persistent.

Markets are now pricing in three additional ECB rate hikes by the end of June 2027.

“Today’s PMI readings make it more difficult for even the ECB’s most dovish policymakers to rule out another rate hike,” Brzeski said.

LVMH Revenue Rises, But China Weakness Continues To Weigh On Luxury Giant

A Softer Quarter Exposes The Limits Of Luxury’s Recovery

LVMH, the world’s largest luxury group and parent of Louis Vuitton, Dior, Celine and Hennessy, reported revenue of €18.5 billion in the three months to the end of September, underscoring both the scale of its business and the pressure building across parts of the luxury market.

The company’s revenue rose 1.2% year on year in the third quarter, following a 0.1% increase in the second quarter and a 5.9% decline in the first. The trajectory points to stabilization, but not yet to a convincing rebound.

Organic Growth Misses Expectations

Organic sales growth, which strips out currency effects and portfolio changes, slowed to 1% in the third quarter from 3% in the previous quarter. That result fell short of market expectations and reinforced concerns that the luxury cycle remains uneven.

For the first nine months of the year, LVMH generated sales of €57.1 billion, with organic growth of 2%.

In its statement, the company highlighted the breadth of its portfolio, saying that diversification continues to provide resilience in an uncertain geopolitical and economic environment. That remains one of LVMH’s defining strengths: when one category weakens, another can help offset the downturn.

China Remains The Key Pressure Point

LVMH said sales performed well in the United States, Europe and Japan, but conditions in China remained less favorable. That matters because the country has long been one of the most important growth engines for global luxury brands.

The fashion and leather goods division, LVMH’s most closely watched unit, saw organic sales fall 5% as weaker demand in China weighed on performance. Deutsche Bank said the decline was steeper than the roughly 2% drop expected by analysts.

The segment had delivered its first organic sales gain in two years in the previous quarter, making the latest retreat a notable setback.

Brand Equity Faces A Test In China

The quarter also highlighted the reputational risks facing global brands in China. Louis Vuitton drew criticism after suing local tea company Molly Tea over logo copying. Although the company won the case, the dispute sparked social media backlash and boycott calls, adding another layer of pressure to an already fragile environment.

For a company built on scarcity, aspiration and brand discipline, perception is an asset as valuable as inventory. In a market as digitally connected as China, that asset can shift quickly.

Mixed Performance Across The Portfolio

Not every division weakened. LVMH’s selective retailing business, which includes Sephora, posted an 8% organic sales increase. Watches and jewellery, along with wines and spirits, both recorded 6% organic gains.

That broad mix is precisely what has historically given LVMH an advantage over rivals: it can absorb softness in one category without relying on a single growth driver.

Analysts See A Longer Recovery Ahead

Deutsche Bank analysts said the results could lead to further cuts in earnings forecasts for the second half of 2026 and 2027. They added that it is difficult to see what could improve investor sentiment in the near term.

Still, the bank framed the weakness as cyclical rather than structural. In its view, recovery is taking longer because Chinese demand remains subdued, but the problem does not appear to reflect a permanent deterioration in the brand franchise. Analysts said ongoing brand initiatives are beginning to show results, though improvements are likely to remain gradual.

Investor Pressure Continues To Mount

LVMH’s share price has fallen nearly 40% since the start of the year. In September, L’Oréal overtook the group as France’s most valuable listed company, a symbolic shift that captures how sharply sentiment has changed.

Shares in LVMH were down more than 1.6% in Paris around 10 a.m. CEST following the release.

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