Overview Of European Retail Activity
Eurostat data show a slight decline in retail trade across the euro area and the European Union in February 2026, with uneven performance across member states. While overall volumes decreased, several markets, including Cyprus and Malta, recorded growth.
Monthly Performance Insights
Seasonally adjusted data indicate that retail trade volume fell by 0.2% in the euro area and by 0.3% in the EU compared with January 2026. January figures had remained broadly stable, suggesting that consumer activity slowed slightly at the start of the year rather than reversing sharply.
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Sector-Specific Breakdown
Category-level data show mixed performance across segments. Food, drinks, and tobacco volumes declined by 0.5% in the euro area. Non-food products excluding automotive fuel remained stable, indicating limited movement in discretionary spending. Automotive fuel sales increased by 0.7% in the euro area and 1.0% in the EU, partially offsetting declines in other categories.
Divergent National Trends
Performance varied across member states. Cyprus recorded a 0.8% increase in retail trade, matching Portugal. Malta reported the strongest monthly growth at 2.0%, followed by Bulgaria at 1.0%. At the same time, declines were recorded in Lithuania at 2.5%, Poland at 2.4%, and Slovenia at 2.0%, reflecting differences in consumer demand across markets.
Annual Trends And Market Resilience
Year-over-year data show moderate growth despite monthly declines. Retail sales increased by 1.7% in both the euro area and the EU compared with February 2025. Food, drinks, and tobacco recorded annual growth of 1.0% in the euro area. Non-food products rose by 2.3%, while automotive fuel sales increased by 1.4% in the euro area and 1.6% in the EU.
Conclusion
February data point to slower short-term retail activity alongside continued annual growth. Differences across sectors and countries suggest that consumer demand remains uneven across the region, with some markets continuing to expand while others contract.
