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Europe’s Smartphone Market Returns To Growth In Q1 2026

Europe’s smartphone market returned to growth in the first quarter of 2026 despite rising component costs and ongoing supply chain pressures. According to market research firm Omdia, smartphone shipments across Europe, excluding Russia, increased by 2% year-on-year to 33.0 million units.

Steady Growth Amid Market Pressures

Demand remained stable during the quarter, supported in part by channel inventory build-ups as vendors prepared for potential increases in component costs and supply constraints. Manufacturers are also facing rising input costs and concerns about component availability later in the year.

Vendor Performance: The Front Line Of Competition

Samsung retained its position as Europe’s largest smartphone vendor, increasing shipments by 3% year-on-year to 12.6 million units. Omdia attributed part of the growth to strong sales of the Galaxy A16 4G and promotional activity across key markets. Apple recorded 9% shipment growth, reaching 8.8 million units, supported by demand for the iPhone 17 series and continued expansion across multiple price segments.

Differentiated Strategies Among Leading Brands

Xiaomi’s shipments declined by 15% to 4.5 million units, reflecting supply constraints during the quarter. At the same time, the company reported a 21% increase in average selling prices, driven by stronger performance in higher-end devices across France, Germany and Spain. Motorola increased shipments by 17% to 1.9 million units, while OPPO recorded 9% growth to 1.3 million units as it expanded its presence in France and Eastern Europe. HONOR posted the fastest growth among major vendors, with shipments increasing by more than 60% following its expansion into lower-priced segments.

Channel Dynamics And Supply Chain Risks

According to Omdia principal analyst Runar Bjorhovde, channel inventory growth contributed to first-quarter performance as retailers and distributors increased stock levels during an active device replacement cycle. However, manufacturers continue to monitor rising component costs, particularly in the memory segment, which could affect pricing and supply conditions later in the year.

Looking Ahead: Navigating A Cautious Outlook

Although first-quarter results exceeded expectations, Omdia expects smartphone shipments in Europe to decline by 12% over the remainder of 2026. The research firm also expects inventory levels to remain elevated as vendors seek to protect themselves against future cost increases and potential supply disruptions. Recent market trends indicate that several manufacturers are placing greater emphasis on higher-value devices, reflecting a broader shift toward premium segments across the European smartphone market.


Europe’s Deadly Summer Heat Exposed The Cost Of A Warming Continent

Europe experienced its deadliest summer for heat-related deaths on record in 2026, with an estimated 24,400 excess deaths linked to extreme temperatures across 30 countries. Researchers estimate that human-induced climate change was responsible for around 32,000 of the deaths attributed to heat in the study’s broader analysis, accounting for 65% of the total.

The findings highlight the growing public-health consequences of global warming, largely driven by fossil fuel use, as extreme heat becomes more frequent and severe.

A Summer Of Dangerous Heat

Between June and August, heatwaves pushed temperatures in Western Europe to an average of 2.9°C above the 1991–2020 norm, with some days reaching 12°C above average. Nearly a third of estimated heat-related deaths occurred during a particularly intense heatwave between 17 June and 1 July.

“These numbers are a stark reminder that our hotter, more extreme summers are having an increasingly severe impact on public health,” said Dr Clair Barnes, a researcher at Imperial College London and co-author of the study.

The estimated toll exceeded previous peaks of around 29,000 deaths in summer 2022 and 28,000 in 2003 across the region studied.

How Researchers Estimated The Toll

Researchers modelled the relationship between temperature and mortality across 854 urban areas in the EU, UK, Norway and Switzerland, covering around 40% of the population in the 30 countries studied.

The analysis incorporated temperature records, age, socioeconomic conditions, environmental factors and access to healthcare. By comparing actual temperatures with those expected without human-induced warming, the team estimated the additional deaths attributable to climate change.

Final official mortality figures for summer 2026 are not yet available in many countries, and heat-related deaths are often underreported because their effects can be difficult to identify directly.

Older People Face The Greatest Risk

People aged 85 and over accounted for roughly half of the estimated deaths. However, the impact extended across age groups, with around 800 excess deaths among adults aged 20–44 and approximately 6,000 among people under 65.

Southern Europe experienced the highest mortality burden, reflecting hotter temperatures and other vulnerabilities, including air pollution, limited green space and unequal access to healthcare and heat-alert systems.

Italy, France And Spain Record Highest Toll

Italy recorded an estimated 13,303 heat-related excess deaths, followed by France with 7,268 and Spain with 6,824. Germany recorded around 6,340, while the UK saw an estimated 4,354 deaths.

In the UK, the heat also placed significant pressure on healthcare services. Andrew Hartle, Professor of Practice of Anaesthesia at Imperial College Healthcare, said demand during the summer resembled that of a severe winter virus season.

Cities Urged To Strengthen Heat Protection

Researchers say cities can reduce the risks through climate shelters, external shading and building retrofits, alongside measures to help residents avoid exposure during the hottest hours. Checking on vulnerable people, staying hydrated and following heat alerts are also important.

The researchers stress that adaptation must go hand in hand with reducing fossil fuel use to limit further warming. The findings underline that extreme heat is already a major public-health threat across Europe, with thousands of lives at risk each summer.

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