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Europe’s Longevity Slowdown: What’s Behind It And How To Turn The Tide

For decades, Europe has led the world in life expectancy, with people born today expected to live well into their 80s. But after years of steady gains, progress stalled in the 2010s—long before the COVID-19 pandemic triggered a sharp decline. A new study sheds light on why longevity gains slowed and what policymakers can do to reverse the trend.

The Numbers Tell The Story

A study published in The Lancet Public Health examined life expectancy trends across 20 European nations, including Germany, France, the UK, and Nordic countries. Between 1990 and 2011, life expectancy rose by an average of 0.23 years per year, driven by fewer deaths from heart disease and cancer. This meant that each new generation could expect to live nearly three months longer than the previous one.

However, from 2011 to 2019, that rate dropped to 0.15 years per year, signaling a clear slowdown. England experienced the sharpest stagnation, followed by Germany and Spain. Meanwhile, Nordic countries saw only minimal deceleration, maintaining their upward trajectory.

What’s Behind The Slowdown?

The primary culprit: a rise in deaths from cardiovascular diseases linked to obesity, high cholesterol, hypertension, poor diet, and lack of physical activity. While past public health efforts successfully reduced mortality from infectious diseases and cancer, lifestyle-related health risks have become more prevalent.

Demographic shifts also play a role. Researchers suggest that increased migration in countries like the UK, France, and Germany has altered the population’s age structure, impacting overall life expectancy figures.

The Pandemic Effect

COVID-19 accelerated the decline. From 2019 to 2021, life expectancy fell across most of Europe, with Greece and England seeing the biggest drops—0.61 and 0.6 years, respectively. However, some countries fared better. Life expectancy continued to rise in Norway, Iceland, Sweden, Denmark, and Ireland, while Belgium held steady.

Why did some nations withstand the crisis better? The study suggests that strong public health policies played a crucial role. Countries with proactive healthcare systems and healthier populations before the pandemic were more resilient when the crisis hit.

Reversing The Trend: What Needs To Change?

The solution lies in aggressive public health strategies. The study highlights key policy areas that could help reinvigorate longevity gains:

  • Targeting preventable health risks – Governments must double down on initiatives promoting healthier diets, regular exercise, and better access to preventive healthcare.
  • Investing in social infrastructure – Research shows that increased public spending on education and disability services correlates with longer life expectancy.
  • Economic stability matters – A 2021 study in England found that cuts to local government funding widened the gap in life expectancy between wealthy and lower-income areas.

Signs Of A Rebound?

There’s hope. Recent data from the European Union suggests life expectancy has begun to recover, with the average reaching 81.5 years in 2023. However, some nations—including Austria, Finland, Estonia, the Netherlands, Greece, and Germany—are still seeing declines.

“Life expectancy for older people in many countries is still improving, showing that we have not yet reached a natural longevity ceiling,” says lead researcher Nick Steel. “We still can reduce risks and prevent early mortality.”

The question now is whether policymakers will act decisively—or risk allowing Europe’s hard-won longevity gains to erode further.

Cyprus Tax Authorities Target Undeclared Digital Earnings

Cyprus is intensifying its scrutiny on undeclared income from digital channels, as a new audit reveals widespread non-compliance among roughly 300 individuals and entities—including several foreign residents. The investigation, spearheaded by advanced social media monitoring, highlights income omissions from platforms like OnlyFans, which surged in prominence during the pandemic as creators monetized their content through paid subscriptions.

Advanced Monitoring Uncovers Significant Gaps

The Cyprus Tax Department’s sophisticated analytical tools uncovered numerous cases where both local and foreign earners failed to report revenue. Instances of income reaching up to €500,000 have been detected, underscoring a critical gap in fiscal reporting as digital transactions continue to grow.

Diverse Professional Sectors Under Scrutiny

The audit did not solely target digital creators; it also extended to diverse sectors including beauticians, taxi drivers, hairdressers, travel agents, and small business owners. Notably, over 50 taxi operators were found to have undeclared income surpassing €100,000—often processed via electronic payments—highlighting a broader trend of non-compliance across various service-driven industries.

EU Directives and Enhanced Transparency Measures

The enforcement framework has been bolstered by EU Directive 2011/16/EU (DAC7), which mandates that digital platforms, since July 2021, submit comprehensive user data—such as identities, tax residences, and annual incomes—directly to national tax authorities. This system, supplemented by the One Stop Shop (OSS) VAT mechanism, is instrumental in closing regulatory loopholes and ensuring cross-border financial transparency.

Expanding Focus to a Broad Range of Digital Platforms

Beyond OnlyFans, authorities are extending their audits to include income generated from YouTube, Twitch, Instagram, and other online marketplaces. By correlating bank records with online activity and spending patterns, regulators are keenly focused on individuals whose lifestyles do not match their reported incomes, ensuring equitable tax compliance across traditional and digital domains.

Implications for the Evolving Online Economy

While OnlyFans is primarily recognized for adult content, its platform also serves a wide range of professionals including musicians, fitness trainers, and artists. This comprehensive local investigation into digital earnings underscores the principle that all income—whether digital or traditional—must be declared under Cypriot law. With formal notices set to be dispatched, and the threat of backdated taxation, fines, and even criminal proceedings looming over persistent offenders, the tax department aims to safeguard fiscal integrity in an increasingly digital economic landscape.

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